Most sales reps make a snap decision that totally impedes the quality of their prospecting efforts.
Care to guess what it is?
They fail to have a premeditated prospecting sequence and end up;
Deciding on what they are going to say as they reach for the phone or the keyboard of their computer.
Now you might be thinking;
“But I have email templates and phone scripts” but that’s not really where I’m going with this!
Do you have a premeditated flight plan for your prospecting where you know what you will say and the method by which you will deliver that message (LinkedIn, Phone, Email, Snail Mail, Video, Text, Something Creative)?
Better yet do you know how long you’re going to wait before attempting the next touch, and;
For the bonus round . . .
Do you know what that next touch is going to look and sound like?
This is why I advise my coaching clients to plan their sequence in “3 Touch Mini Campaigns”.
Example:
Touch #1 LinkedIn Connect Request. Wait a day or two, then;
Touch #2 “Thank you for connecting email and additional contact info exchange”. Wait 1 week and then;
Touch #3 Send along a helpful resource.
This obviously isn’t the WHOLE prospecting sequence but it’s super simple to plan in threes.
When you do this you;
Dramatically improve the quality of the message because it isn’t thought of spontaneously as you’re reaching for a phone.
You can also use each touch to set up the next touch
You can easily plan your next three touches based on the prior three.
The example I provided here is a LinkedIn 3 touch sequence and yes there are additional touches in the campaign.
You can create these for every type of messaging method (LinkedIn, Phone, Email, Snail Mail, Video, Text, Something Creative), and;
You absolutely can and should mix and match between types of messages and methods of delivery.
We talk about this in much greater detail in Session 4 of our How To Hunt More Effectively download.
Here’s what we cover;
In Session 1, we’re going to explore how you can seriously warm up your cold calls.
We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.
We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.
In Session 2, we’ll discuss how you can master this thing we call “email”!
I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!
Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.
In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.
I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.
In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.
We’ll explore a lethal tactic called “Mixing and Mapping”.
You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.
When?
Download it today and then go at your own pace!
What’s Included?
(4) 60-75 Minute Pre-Recorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
PDF With Suggested Responses To Typical Phone Objections.
(15) Pandemic Appropriate Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
PDF With 30 Creative Prospecting Ideas
Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to take BETTER control of your prospecting efforts!
Train your ENTIRE sales team for $999!
Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;
Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.
We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.
