There are an awful lot of “Social” Media experts out there but many (certainly not all) miss the point entirely.

They miss the “Social” part completely.

They broadcast but they do not interact with their audience.

Their audience “@” messages them on Twitter but they do not respond.

They have followers . . . but rarely follow back.

And yet . . .

They continually write about this stuff as if they are an authority.

I know you know this but what the heck . . .

Just because someone writes about something and  . . .

uses the concept of repetition that I wrote about earlier . . .

It doesn’t make them a practitioner of that which they preach!

The first word in “social” media is in fact SOCIAL

The first word in “social” networking is also SOCIAL

I would venture to guess that it isn’t called “Broadcast” media

Or “Ignore” networking . . .

Because it was never intended to be that way and . . .

I believe the masses have been there and done that already!

So take a good look at who you chose to learn from and model

Then take a look at yourself and make sure your own house is in order!

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