As a small business owner, I take EVERY opportunity I can to reach my potential clients.
Since each person I try to reach has their own preferred form of outreach, I need to try different things and I need them all to work together.
I Spotted An Opportunity . . .
Back in 2008 I noticed that the world was really changing.
I noticed that more and more people were making themselves available via social networks and I actually noticed something more telling than that . . .
I noticed that they were leaving clues that I could leverage as a sales rep!
I quickly realized that this was going to be the new “golf course” where relationships were formed and deals were to be made.
I also realized that the old ways (as good as they were) won’t open new doors!
You might be thinking “The phone is an old way and I open plenty of doors” and I’d be an idiot to argue with you but;
There are new doors that available via your social network that you’ll never see, simply because you never show up there or worse yet . . .
You sort of show up there but you just don’t know how to convert those efforts into money!
I decided to create a program to help, based on how I’ve built my own book of business!
Here’s a quick overview . . .
In Session 1 We’re going to talk about brand YOU! I’m going to take you step by step, through an exercise to help you clearly define how you want to be viewed by the world. You do know that they judge you, right?
In Session 2 We’ll discuss the various platforms and how you can attract potential clients. I’ll show you several plays from my own playbook as well as several examples of how your peers are leveraging things like LinkedIn, Twitter, Google+, Instagram, YouTube and Facebook just to name a few!
In Session 3 I’ll share how you can use “Social Listening” to learn about important buying signals as well as conversation starters. We’ll discuss how you can gather competitive data that you absolutely need to leverage!
In Session 4 We’re going to dive, head first into how you can approach potential clients, via social channels without the conversation getting “salesy” or weird! I’ll take you through my Communication Mapping process and show you specific examples of how I leverage this process to hunt and secure new business!
In Session 5 I’m going to show you how to do something that 99% of your competitors SUCK at! It’s a little something called “Transitioning online connections to offline clients”
In Session 6 I’m going to show you how to put it all together into a manageable daily, weekly and monthly routine. Oh, and I’m going to give you several options too! Some of you have the time to go all out with my lead generation system others only have a few minutes a day. My plan is give you a plan based on how much time you can dedicate to my system. Fair enough?
At the end of the program, you will have a powerful lead generation system!
Here’s What You’ll Get . . .
(6) 60 minute online sessions
Worksheets
Templates
2 Bonus eBooks on Personal Branding and Social Networking
When?
Whenever you want . . .You’ll receive your first session immediately and then, each week, for 6 weeks, you’ll receive additional sessions. Go at your own pace!
Where?
On your computer screen! Enjoy the program from your favorite chair!
How?
There’s nothing worse than listening to some boring ass trainer drone on with stupid acronyms and useless theory.
Having trained over 10,000 sales reps, I know a thing or two about how to keep my audience engaged.
You’ll laugh, you’ll have some fun and most importantly, you’ll learn a lot of useful things!
How Much?
$395
You don’t have to have a PayPal account to pay with PayPal. Simply select “Pay with a debit or credit card or Bill Me Later” after hitting the “Buy Now” button! If you’d rather pay by check, email me paul@yoursalesplaybook.com for details.
Some of you are going out of your way to avoid changing your ways and quite frankly, that’s a surefire way to miss opportunities.
Take it from someone, who decided to acknowledge (back in 2008 after 25 years of cold calling) that there are other forms of outreach that can complement (not replace) our precious cold call!
Oh, and I practice what I preach!
I used several of the ideas I share in the program to bring in 45 clients in 30 days when I launched my business back in 2011 and then crush it with year over year, impressive growth ever since.
And I do this in an industry that has way too many competitors and above average pricing on my on site programs and speaking gigs.
