Paul Castain's Blog

The “One Off/One On” Prospecting Strategy

Posted March 31, 2020

There are many of you who feel that prospecting, right now, is inappropriate.

There are others who are going WAY over the top with their outreach.

Guess what?

There’s a middle of the road approach and I call it;

“One Off/One One Messaging”

And its so simple, you can start immediately!

Here’s how it works.

An “off message” is one with pure value, no ask, no sales pitch.

Like an idea, a resource, simply (and genuinely) asking how your prospect is doing and how you can help, introducing your prospect to someone they’d find value in knowing right now, etc.

An “on message” is a sales (not necessarily “salesy”) message with an ask.

With the “One Off/One On” approach you aren’t bombarding prospects with sales messaging, nor are you;

Becoming a full time charity giving, giving, giving.

And this approach DOESN’T even have to be “one off/one on”;

You could change the ratio to 2 or 3 “off” messages for every “on” message.

Make sense?

Now get out there and give it a try!

HOW TO PROSPECT IN THE WEEKS AHEAD!

I’ve created a really timely resource for you and;

It’s a 4 session course, that I’ve loaded with tons of extras, and;

You can join us from the safety of your own home.

Here’s the plan;

Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.

Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.

A thought process that smart companies utilized during the last recession that changed their results dramatically.

A philosophy American Express pioneered that could work wonders for you right now!

How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.

Session II: Retooling Your Cold Calls.

3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.

3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!

How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.

How to create “mental body armor” and avoid burnout!

Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.

Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.

10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!

A PDF With 10 Subject Lines

The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!

What you should do INSTEAD of putting endless hours into posting content.

10 LinkedIn templates that will help you stand out with your network.

Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!

The 5 components of your cadence that MUST be adjusted during Covid-19

3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.

A tactic that creates anticipation for your next call, email, etc.

When?

Our virtual class is in session starting April 14th from 11:30 am – 12:30 pm EST and we’ll meet each Tuesday until our final session on May 5th.

“What happens if I can’t make a session?”

Then you’re screwed and there’s nothing I can do for you! Just kidding, I got you covered! I record each session and will send the recording out later that day. Go at your own pace, I don’t want this to be a hassle for you!

What’s Included?

(4) 60-75 Minute “Live” Training Sessions

Recording From Each Session (Sent Later That Day)

(3) Phone Scripts

(3) Voicemail Scripts

(10) Email Templates

Bonus PDF With 10 Attention Getting Subject Lines

(10) LinkedIn Templates

(3) Complete Prospecting Cadences With Scripts and Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to secure your spot in this program!

TRAIN YOUR ENTIRE SALES TEAM FOR $999!

Yep, Whether you have 8 sales reps or 8,000, you’ll only pay $999 total and;

Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.

We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.

Click HERE to purchase the team option.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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