Paul Castain's Blog

The Psychology Behind Referrals

Posted October 6, 2017

I know a guy

Many of us think about referrals as something that benefits the sales rep.

I’m here to tell you that it also helps the person giving you the referral too!

How?

When a client gives a referral they are affirming their decision to do business with you. I’m not seeing a downside to that!

When you ask someone for a referral, it strokes their ego . . .at least twice!

Everyone likes it when someone asks for them to recommend something.

It makes them feel as if,  they’re regarded as “being in the know”.

So when you ask someone for a referral their ego gets stroked with you, and also with those they reach out to on your behalf.

Oh, and it gets stroked a third time when they are thanked because the person they recommended kicked ass for them!

Think about those things the next you hesitate to ask!

 20 Psychological Tactics That Drive Sales!

It all takes place on Thursday, October 19th at 11:30 am EST.

Here’s what I’m going to share;

  • How To Access Peak Performance States Regularly and Consistently
  • How To Overcome Fear, Doubt and Procrastination
  • 2 Psychological Tactics To Use In A Cold Email
  • The 6 Psychological Triggers That Expedite Deals
  • The 7 Judgments Each Of Us Face From Our Prospects and Clients
  • 8 BETTER Ways Of Building Rapport
  • 12 Ways To Put A Skeptic At Ease
  • How To Use “Pattern Interrupts” To Modify A Potential Client’s Behavior
  • The Psychological IMPACT Of Asking Kick Ass Questions
  • How To Leverage Things Like Intrigue, Scarcity, Peer Pressure, Etc

When?

Thursday, October 19th at 11:30 am EST

Image result for click here to learn more button

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2026 Castain Training Systems
All rights reserved.

Website Design by VanHove Design