Paul Castain's Blog

The Things That Will Get Your Solution Considered During The Pandemic

Posted March 23, 2020

File this one under “Things we should have been doing all along” but;

Now, more than ever, you need to position your solution in ways that can;

Help your prospect/client generate revenue that they desperately need right now.

Save money, that they can allocate to critical areas of their enterprise.

Save time that can be allocated to critical areas of their enterprise.

Boost moral at a time when spirits are low.

Create happy clients and shareholders who are losing faith.

Increase production.

Streamline the operation.

Help them embrace an opportunity.

Minimize risk.

Yep, there’s no rocket science here, but here’s the part you’re probably missing;

Most of us think about direct impact of our solution. Example: You hire me to teach you how to prospect smarter. I have several solutions that can directly impact that need.

What if you were experiencing issues with turnover? I don’t have a direct solution for that. I don’t have a product “How To Reduce Your Turnover”, but;

My training programs can absolutely reduce turnover.

How?

If sales reps improve their skills, the chances of them being fired or leaving are reduced dramatically.

When sales reps are making money, their moral is improved and that keeps them around longer, and;

Actually inspires a higher level of moral within the team.

So what’s the point?

Take the time to really think about HOW your solution can both directly and indirectly impact the areas that matter most to your prospect and clients right now, and;

Continue to have this thought process (and discussion with your team) regularly because;

Things are changing at a much faster pace and you need to change your approach accordingly.

HOW DO YOU SELL DURING UNCERTAIN TIMES?

It’s definitely NOT a time for “commission breath”, but on the other hand;

You certainly don’t want to give away the store!

That’s what we’re going to be talking about during our webinar, this Thursday, March 26th, at 11:30 am EST.

Here’s what you’ll gain access to;

  • 10 ways to add value (and be more human) during challenging times.
  • Two messaging tactics that you’ll need to start utilizing immediately.
  • 5 must have messaging templates for the weeks ahead.
  • 12 things you MUST include in your cadence to “stay top of mind” and overcome obstacles, stalls, and objections.

When?

This Thursday, March 26th, from 11:30 am – 12:30 pm EST.

Can’t join us live?

Sign up anyway to receive the webinar replay and all the resources listed below.

What’s Included?

(1) 60-75 minute webinar

Webinar Replay

(5) Templates

Email Support For Any Webinar Related Questions After The Training

How Much?

$99

Please click HERE or the banner below to secure your spot in this webinar!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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