THE Worst Prospecting Phrase EVER!

The worst prospecting phrase has nothing to do with your opening statement on a call or email.

It has nothing to do with how you choose to communicate your value proposition.

In fact, the worst prospecting phrase isn’t even something you would say to a potential client.

The phrase is actually said in defense of your preferred prospecting venue and;

It usually goes something like this;

“I prefer the phone”

“I prefer email”

“I prefer LinkedIn”

There are several reason why I believe this is the absolute WORST prospecting phrase EVER (Was I dramatic enough with my caps?).

Nobody and I mean nobody gives a sht about how you prefer to communicate.*

Seriously, they don’t, but;

They DO care about THEIR Preferred Venue For Communication.

When you make a statement like “I prefer the phone”;

You’ve just shut the door on all the people who hate the phone (or at the very least never answer their phone) but;

Find LinkedIn, email or heck, even a drop in, to be more favorable.

I reject the question . . .

There was an interesting scene in the 1991 movie “Mobsters” when Arnold Rothstein puts Lucky Luciano on the spot;

Arnold Rothstein: “Mr. Luciano, you’re walking down the street. Suddenly you realize you’re being followed. It’s a hit. Walking towards you is a second gunman. You have time to fire at only one of them. Which one do . . “

Lucky Luciano: [cutting him off] “I don’t accept the question. To live, I gotta kill ‘em both.”

I love that scene because it represents a mindset many refuse to have;

For you to survive and/or thrive, you need every option you can deploy and NOT some lame “I prefer ______” BS!

Today, you’re cordially invited to stop limiting your opportunities to what YOU prefer!

Want To Change Up Your Prospecting Channels?

I put together a special resource to help!

There are over 100 ACTIONABLE tips, 5 cold calling templates, 35 cold email templates, 15 social selling templates, a bonus eBook, and lots of extras!

Session 1 Cold Calling

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.

Session 2 Cold Calling

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
How to proactively prevent skepticism, doubt, resistance, and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
A simple formula to generate, at least, 3 new phone appointments, each week!
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Session 3 Email

4 ways to get email addresses WITHOUT spending a dime on email lists.
50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
12 BETTER subject lines that get your email read.
12 ways to head off skepticism, doubt, and objections.
One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
A really simple, 4 step messaging framework that gets results.
2 Psychological techniques that work like a charm!
How to dramatically increase your response rate

Session 4 LinkedIn

What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
How to position yourself apart from your competition.
How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you!
How to create a referral machine . . .Even with people who’ve never bought from you!
How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
How to dramatically increase your response rates via LinkedIn.
How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
How to do this all on a tight schedule.

Go at your own pace!

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!)

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book

Access To Secret Resource Page With Bonus Content, PDFs, Etc.

What’s The Investment?

$375

Paul Castain's Blog