For those of you who aren’t familiar with “trigger events”, they are compromised of things that are going on in your prospect’s and/or client’s world that can lead to a higher probability of someone needing your solution.
A simple example would be the pandemic being a trigger event for the need for masks, ventilators, hand sanitizer, social distancing signage, home delivery services, virtual meeting solutions, etc, but;
We’re about to experience another massive one and you’ll want to make sure you have the inside track!
Ready?
With the reopening of business will come new roles for your prospects and clients.
Many who were furloughed will return.
Many who were in transition will find a new company to call home.
Some will jump ship right now because the timing seems right.
Others will be promoted to fill a gap.
This is a major “trigger event” because people new to a role have needs.
They have challenges and opportunities.
They want to look like rock stars!
That’s where YOU come in with a compelling reason to have a dialogue NOW versus later.
Where do you find these types of opportunities?
LinkedIn!
In the words of the immortal Bill Engvall;
Here’s your sign
In the weeks/months ahead, you’re going to see lots of “Congratulate Jane on her new role.” notifications.
New role, new job, companies hiring, changes in leadership;
Those are all “trigger events”
They might need your help or maybe they won’t, but;
You have a much higher probability when embracing outreach that underscores a “trigger event” than you do when you approach cold and hope for the best!
But will you be listening for this?
I would!
We talk about prospecting tactics in greater detail in my prospecting download!
Here’s what we cover;
In Session 1, we’re going to explore how you can seriously warm up your cold calls.
We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.
We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.
In Session 2, we’ll discuss how you can master this thing we call “email”!
I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!
Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.
In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.
I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.
In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.
We’ll explore a lethal tactic called “Mixing and Mapping”.
You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.
When?
Download it today and then go at your own pace!
What’s Included?
(4) 60-75 Minute Pre-Recorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
PDF With Suggested Responses To Typical Phone Objections.
(15) Pandemic Appropriate Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
PDF With 30 Creative Prospecting Ideas
Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to take BETTER control of your prospecting efforts!
Train your ENTIRE sales team for $999!
Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;
Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.
We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.
