I received a cold email today (the second within a 24 hour period) and it pretty much blew it for the sales rep.
Here’s how it appeared in my inbox. The text is blurred intentionally to keep the sender’s identity private.
First, and foremost, I didn’t even open the email because a) The subject line was spammy and b) The preview text and the “Re” in the subject line tell me they already sent this email.
We’ll get back to this in a minute.
Additionally, I find it a tad annoying for someone to send me a “bump” style email, 24 hours after the original email was sent. I can’t get past the “Hey dumbass how about a response” vibe.
A much better approach (if you feel you must send a “bump” style email) would have been to add something of value to the last email, and then tease me about it in the preview text.
Example: “Hey Paul, here’s something else I forgot to mention in my last email. Did you know . . .“
I see something like that in a preview text, curiosity sets in and I’m opening it.
Last but not least, we can argue the point about asking if I had any interest.
On one hand, I’m a big fan of saving time and dedicating my time to my highest probability prospects, but;
It’s kind of like asking someone if they’re interested enough to go on a date with you, immediately after being introduced.
The things I mentioned today are part of a much bigger problem;
Most sales reps DON’T have a premeditated cold email sequence, and they make a spur of the moment decision as to what to write when the CRM alert pops up.
What if, I did all the work for you in creating not only the email templates but the actual sequence?
Well, I have, and;
I’ll be sharing my 10-touch email sequence and several tactics during our How To Create An Email Sequence That Will Make You Stand Out webinar on March 15th.
Here are some of the tactics, and emails I’m going to share;
- The Tactic I Used To Bring In Dupont And Then Grow The Account From One Product Manager To 13
- The “Invite” Email With 2 Powerful Variations
- 3 Different Types Of “Call To Actions” With Varying Degrees Of Assertiveness
- The “Value First” Email With 5 Different Variations (And Templates)
- The Story Framework And How To Use It In A Cold Email
- The Exact Script That I Use In My Embedded Video Emails
- The LinkedIn Audio/Video Script I Use After Sending A Cold Email
- The Revised (2.0) Version Of My Reverse Call To Action Tactic™
- The 3 Types Of Emails And Why 2 Of Them Can Destroy Your Efforts When Used Exclusively.
- How To Put It All Together Into A Powerful Sequence
When?
March 15th from 11:30 am to 12:45 pm EST.
What’s Included?
(1) 75-90 Minute Webinar With Actionable Tips
Webinar Replay
(10) Cold Email Templates
(1) Embedded Video Script
(1) LinkedIn Audio/Video Script
Complete 10-Touch Sequence Written Out For You
How Much?
$99
Click HERE to up your cold email game!
