This Cold Email Tactic Gets Results

Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals.

Take email for example . . .

The average person sends and receives 121 emails per day(According to Radicatti Group) and that number dramatically increases at the C-Level!

That begs the question . . .

What can we do to stand out?

About 2 years ago, I came across a tactic that pretty much won me over from “hello” and;

It’s been winning over the recipient’s of my cold emails too!

It’s called The “Embedded Email” and here’s how it works;

With the embedded email you embed either a graphic or a video.

First, let’s talk graphics.

One of the most powerful trends I’ve witnessed is embedding a picture of the sales rep, holding a mini white board with the recipient’s name.

So if you were sending me a cold email, your mini whiteboard would read “Hi Paul!”

Package it with a smile.

How can you possibly blow off an email when someone is smiling and holding a sign with your name on it?

Customize the picture to include something of interest to the recipient.

That’s where your pre-call planning research comes in handy.

Here’s a great example of someone who discovered that the recipient loved a certain IPA.

You don’t have to limit yourself to just personal interest stuff;

You can have a picture of you holding their product, standing with a mutual contact, pointing at their website on your computer screen, holding one of their marketing pieces, a press release about their company, etc.

You can also embed a funny meme. Obviously you need to be careful.

Since I always try and connect with potential clients on LinkedIn, I can do some pretty cool stuff with the emails sent via that platform.

For example . . .

I can include a GIF like this one I sent to someone (I know pretty well) who hasn’t green lighted the training program I proposed.

There are a few other things you can embed and you can be certain that the majority of your competitors haven’t gotten on board with this yet!

And that’s what it’s all about ladies and gentlemen;

Standing out in a world of WAAAAAAAY too many people competing for your dream client’s attention!

Here’s something else that will help

I talk more about embedded emails (and share a few of my best cold email templates) during our 70 Ways To ROCK Your Sales Email download.

Here’s what you’ll gain by downloading this resource:

One simple way to find potential clients who are 400% more likely to buy NOW!
4 ways to get email addresses WITHOUT spending a dime on email lists.
50 different types of emails that I’m personally using to get results for my business. And what the hell, I’ll even send you the templates.
12 subject line mistakes that you need to avoid. Keep making them and you’re screwed!
10 subject lines that get your email read.
One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
2 Psychological techniques that work like a charm!
How to dramatically increase your response rate

Here are just some of the emails I’m going to share with you;

The 3 emails that generate a sick amount of appointments for me each week.
The “Pattern Interrupt” email.
The one email (with 12 different variations) that reduces doubt, skepticism and objections.
The email that demonstrates your expertise.
The “Little Big Horn” email.
3 emails you MUST send to your LinkedIn network.
The “Disappearing Prospect” email.
An intro email (with 30 different variations).
The “Reverse Call To Action” email

Here’s What You’ll Get . . .

(1) 90 Minute Training Download

50 Email Templates

10 Subject Line Templates

Investment: $99

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Paul Castain's Blog