Paul Castain's Blog

This Cold Email Template Really Changes Things Up

Posted February 14, 2024

I came across an interesting cold email template that I wanted to share with you.

I’d like for you to read it and then I’ll share what I like about it.

Hi (Name),

Did you have a chance to check out the info I sent you last week? I know, you’re probably thinking

But we can change that! I promise to reach out again on (day and time) to share a few ideas that might help with (trigger event).

Talk with you then (name)

(Your name)

Here’s what I liked about this email;

It utilizes a pattern interrupt because it doesn’t follow the typical trajectory of a cold email.

The GIF serves as a speed bump in that it slows down the tendency to scroll through an email.

The email takes something that would normally be viewed as a hindrance (the recipient having no clue who you are) and it celebrates it with humor. Always use what you’ve been given; even if it’s a crap sandwich!

The call to action (I modified) is actually a “reverse call to action” meaning we aren’t asking the recipient to do anything and;

We’re creating anticipation for our upcoming call by promising to share some ideas.

By promising to share additional information that might help with a specific trigger event, you’ve taken the cold out of the email and;

The upcoming call.

Finally, we need templates like this one in our arsenal to change things up with our prospects.

When we just keep sending the same tired and typical emails;

We condition the prospect to disregard and delete us!

Would You Like 50 Email, LinkedIn, and Cold Call Templates?

How about 75+ prospecting tactics?

I share those things during these 8 training modules;

  • How To Create An Effective Prospecting Plan
  • 20 Ways To Create Opportunities
  • Meticulous Pre-Call Planning
  • How To Avoid and Overcome Phone Objections
  • 10 Cold Email Tactics That Will Get Your Prospect’s Attention
  • How To Generate More Opportunities Via LinkedIn
  • The 8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
  • How To Prospect With ChatGPT  

What’s included with this training?

(8) 60-90 Minute Pre-Recorded Training Modules

Email Support For Any Course Related Questions As You Go Through Each Module

Over 50 Phone, Email, and LinkedIn Templates

25 ChatGPT Prompts

These modules have sold separately for $99 each, and there are 8 of these bad boys bringing the total value to $792, so;

Let’s make it $499. and;

If you purchase this today (February 14th) by 5:00 pm EST, I’ll throw in 2 bonus prospecting tutorials!

Click HERE to gain access and snag your FREE bonus sessions!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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