“Call at 9:45 am on 12/21”
That’s the subject line of an email I received the other day.
It got my attention right away. In fact, my immediate thoughts were:
- “Do I have an appointment that slipped through the cracks?”
- “Someone is looking to hire me and wants to talk about my services”
Either way, I opened that email!
And the best part was that someone used this exact, same tactic on me back in September and I still opened the email!
I even wrote about it and get this . . .
I decided to use that subject line and;
I experienced a 33% increase in my email open rate!
Now, I’m not a fan of shady sales practices that trick us into opening emails, but once I opened the email;
The person formally introduced herself and said “We have never spoken, but I’m reaching out because I help companies” and then she gave me a quick overview of how she works with companies, just like mine.
She ended the email with a simple question . . .
“How does your calendar look at 9:45, on 12/21, for a quick call?”
It caught my attention.
It was honest, somewhat different, but;
There’s one thing, I’m fairly certain, this person WON’T do.
They’re probably so busy waiting for my reply, that they WON’T just go ahead and call me on 12/21 at 9:45.
What if this rep changed the wording and wrote;
I’m going to give you a call on 12/21 at 9:45 am.
And just for sh*ts and giggles they intrigued me by saying;
I have a few ideas that might help with _________
And she mentioned something she noticed about my business like the new product I’m launching in January or our expansion into several oversees markets etc.
Then for the grand finale, she actually called me and said;
“I’m giving you a quick call, like I promised I would”
Here’s why it works;
- It takes some of the “cold” out because you’re calling “like you promised you would”.
- It shows that you are capable of respecting commitments and quite frankly, many sales reps aren’t!
- It not only removes some of the “cold” from a voice mail, it sets up another opportunity for another promise.
By the way . . .
I’m a huge advocate of using one form of outreach to set up (and warm up) your next “touch”;
And this whole business of “warming up a cold call” just begs the question . . .
Could one of the causes of phone objections simply be that we didn’t WARM up that cold call PRIOR to the call?
Give it a try and let me know how this works for you and if you’d like to know HOW to do it MORE effectively;
Check out our upcoming 20 Emails That Get Opened, Read and Responded To webinar.
I’m going to be sharing my file with 20 sales email templates (along with my 4 step messaging framework), this Thursday, December 21st, at 11:30 am EST.
Here are just a few of the emails we’ll discuss;
- The 2 emails that generate a sick amount of appointments for me each week.
- The one email (with 12 different variations) that reduces doubt, skepticism and objections.
- The email that demonstrates your expertise.
- The “Little Big Horn” email.
- 2 emails you MUST send to your LinkedIn network.
- The “Social Clue” email.
- The “Disappearing Prospect” email.
- An intro email (with 30 different variations).
- The “Reverse Call To Action” email
When?
Tomorrow, December 21st, at 11:30 am EST.
Can’t make it that day?
Sign up anyway and I’ll send you the webinar replay. View it after the holidays when you return to work with all that piss and vinegar!
Here’s what you’ll get;
(1) 90 minute webinar with over 50 ideas.
- Worksheets
- Webinar Replay
- My personal sales email folder with 20 templates!
How much?
$99
Please click HERE or the button below to join us (and to get your email templates)
