Paul Castain's Blog

This Smartphone Feature Can Help You Expedite Your Deals

Posted March 4, 2020

There’s a feature on your smartphone that’s underutilized when it comes to expediting your deals and no, I’m not going to get cute and invite you to actually use the phone instead of email, text, social, etc.

It’s the ability to shoot a video and;

There are several ways we can utilize that feature to help expedite our deals.

Use Video To Demonstrate Something

Demonstrations are a powerful form of evidence. Videos can help you do that.

Any type of demo will do but particularly ones where you want to bring something to your prospect that might be a tad difficult;

Like that 2 ton piece of machinery or capabilities best demonstrated on a job site.

When a prospect can’t go to the thing you want them to see;

Bring it to them!

Use Video To Take Prospects Behind The Scenes

How about a video tour where your prospect can meet your support team?

One of my clients does this and makes the last stop on the tour a visit to the President’s office (arranged in advance). Its a nice touch and shows a level of interest his competitors fail to demonstrate.

Showing a prospect that we do indeed have a capable support team can go a long way!

Use Video To Stay Top of Mind Between Meetings

The time between meetings is a dangerous time for sales reps.

Competitors and other stakeholders whispering in your prospect’s ear.

Doubt and skepticism might set in.

Loss of interest and/or momentum.

So instead of the used and abused “Calling to check in” thing;

Think about ways you can use video to;

Reinforce your value proposition.

Provide additional evidence.

Use Video To Set Yourself Apart From Your Competitors

We love to talk about “differentiation” in sales and yet;

We use the same used and abused tactics as our competitors.

How can you use video to stand out?

Want 25 More Ideas To Help Expedite Your Deals?

Join us for our How To Close More Deals webinar on Thursday, March 19th, at 11:30 am EST!

Here’s what you’ll gain by joining us;

  • 30 ways to find buyers with a much higher degree of urgency to do the deal NOW!
  • How to get the right players to your meetings… my definition of the “right players” might surprise you.
  • How to establish your authority … BEFORE you even have your first meeting with your prospect. How to set the rules of engagement and outfox your competitors during highly competitive situations.
  • 9 “Insurance Policies” you MUST take out with EVERY prospect!
  • 10 forms of “evidence” that reduce doubt, skepticism and objections.
  • How to create a higher degree of urgency during the “courtship” and how to ask for the business WITHOUT any of those cheesy “closing lines”!
  • How to handle the price objection WITHOUT giving away the store and how to handle stalls like “I need to think it over” and “I need to run this by my boss”. And just for sh*ts and giggles, we might as well show you what to do when you think you’ve been ghosted.
  • How to position yourself for a “second chance” when you lose a deal!

When?

Thursday, March 19th, from 11:30 am – 12:30 pm EST. Can’t join us live? Sign up anyway and I’ll send you the webinar replay and all the resources listed below.

Here’s What You’ll Get;

(1) 60 Minute Webinar Packed With Actionable Tips.

Webinar Replay (Sent Later That Day)

2 Templates That Have Been Working Like A Charm For Me

What’s The Investment?

$99

Paul Castain
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paul@yoursalesplaybook.com

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