Here’s something so simple to do and it never fails to make you more valuable to prospects and clients.

Ready?

Do a job search!

Wait, what?

Yep, do a job search with the title of the typical buyer of your solution.

Take a good look at the responsibilities and the expectations.

It will serve as a reminder of what they are graded on and as a result;

What interests them the most when;

You are trying to get in front of them.

You are offering resources, ideas, etc.

You are doing discovery.

You are doing a demo.

You are closing, negotiating, etc.

Sales Managers: Have your sales team do this exercise for each of the various stakeholders involved in your deals and then discuss it in your next sales meeting.

Want more FRESH ideas like this one?

Join us for our Summer Sales Challenge starting June 13th!

There are over 75+ FRESH sales ideas that will breathe new life into your sales efforts.

There are 6 assignments designed to help you turn the ideas into action, and action into MOMENTUM!

You and I will interact weekly in the sessions and you’ll get personalized feedback when you hand in your assignments.

There’s even a private, 1 on 1 coaching session.

You will be paired up with another participant as accountability partners.

You’ll receive my latest templates for;

• Cold Calls
• Voicemails
• Objection Responses
• Cold Emails
• Cold Email Subject Lines
• LinkedIn Messaging
• ChatGPT Prospecting Prompts
• Complete Prospecting Sequences

Here’s an overview of each session;

Session 1: How To Own The Summer Selling Season

• 10 Ways To Leverage “Summer Specific” Outreach
• THE Best Way To Respond When Prospects/Clients Want To Stall Until After Summer.
• 5 Productive Things To Do When Things Slow Down.
• The Quickest/Most Efficient Way To Coordinate With Multiple Stakeholders and Their Vacation Schedules.
• The “Compelling Reasons” Exercise With Feedback From Paul Castain
• The “10 Things” Exercise To Be Completed With Your “Accountability Partner”

Session 2: The Prospecting Tactics Decision Makers DON’T Know About

• How To Use The Risk Factors Approach (Email Template.
• The One Type Of Company That Typically Has Plenty Of Money To Burn and How To Approach Them.
• The “3 Month Window” Approach and Why It Works So Well (Email Template and Phone Script).
• The Voicenote and Video Tactic That Will Get You Noticed (2 Scripts).
• Video Prospecting Assignment With Feedback From Paul Castain.
• Voicenote 2-Step Sequence Assignment With Your “Accountability Partner”.

Session 3: How To Use ChatGPT To Create BETTER Cold Calls, Emails, and Sales Messaging

• The 2 ChatGPT Audits Each One Of Your Cold Emails, LinkedIn Messaging, and Cold Calls MUST Pass.
• The Easiest Way To Create Messaging and Complete Sequences When You Don’t Know What To Say.
• 10 ChatGPT Prompts That Will Give You Endless Possibilities For Cold Calls, Voicemails, Cold Emails, LinkedIn, etc.
• ChatGPT Assignment With Feedback From Paul Castain.
• ChatGPT Assignment To Be Completed With Your “Accountability Partner”.

Session 4: The 2024 Cold Call Playbook

• 5 Ways To Warm Up Your Cold Calls.
• 5 Cold Call Openers Decision Makers Haven’t Heard Before. (5 Templates)
• Framework For Responding To Standard Objections and Suggested Responses. (Bonus PDF)
• “Triad” Assignment With Feedback From Paul Castain.
• “Sparring Session” To Be Completed With “Accountability Partner”.
• BONUS 1 on 1 15 Minute Coaching Session With Paul Castain.

Session 5: The 2024 Cold Email Playbook

• How To Write A BETTER Subject Line (PDF With Multiple Subject Lines)
• The 5 Opening Lines That Ruin Your Emails and The 2 That Will Captivate A Decision Maker.
• 10 Battle-tested Cold Email Templates That WON’T Get Disregarded and Deleted! (Templates)
• 3 Must-Have Cold Email Tactics
• Email Assignment With Feedback From Paul Castain
• Email Assignment To Be Completed With Your “Accountability Partner”.

Session 6: The 3 Sequences EVERY Sales Reps Must Have In Their Arsenal

• The 5 Components Of A Kick Ass Prospecting Sequence.
• The Importance Of Leveraging A Multi-Threaded and Multi-Channel Approach
• 3 10-Touch Sequences Complete With Scripts and Templates
• Prospecting Sequence Assignment To Be Discussed With “Accountability Partner”.
• Prospecting Sequence Assignment With Feedback From Paul Castain.

It’s only $495 for the 6 sessions, 75+ actionable tips, tons of templates, scripts, and ChatGPT prompts, and;

The 1 on 1 private coaching session!

I’ll be available to you via email for support and feedback during the course.

Please click HERE to reserve your spot and if you’d like special pricing for 2 or more participants, reply to this email.

IMPORTANT . . .

Because of the amount of interaction, I’m going to have with participants between the 1 on 1 sessions, feedback on homework assignments, and email support;

I have to limit the amount of participants for this course. I’m also going to have to limit the amount of 1 on 1 coaching sessions included and will be removing this part of the course in the next few days.

If you plan on joining us you’ll want to reserve your spot ASAP before we sell out!

Please click HERE to reserve your spot and if you’d like special pricing for 2 or more participants, please send me an email paul@yoursalesplaybook.com