Paul Castain's Blog

Two Keys To A Better Cold Call

Posted November 27, 2023

There are two keys to a BETTER cold call;

According to Leap Job, the AVERAGE success rate of a cold call is only 2% and don’t you dare blame the cold call for that!

The problem is lots of sales reps miss 2 critical components;

1) How to make the cold call more compelling and dare I say MORE objection resistant.

2) How to respond to the objections and the stalls that render the call unsuccessful.

I’m going to take a deep dive into these two areas this Friday, December 1st, at 11:30 am EST!

We’re going to start by talking about how you can avoid getting objections instead of always having to respond. Nobody ever trains reps on this part so I’m happy to say that you’re in for a different approach!

We’ll discuss a completely different type of opening statement that captures attention and creates an “objection-resistant” dialogue. 99% of your competitors AREN’T doing it this way!

And heaven forbid you should get an objection;

Then I better share a really simple, 3-step framework to overcome the objections (and stalls) you typically hear.

And just for the heck of it, I’ll offer a few responses to the classics like “Not interested”, “Under contract” “Already have a vendor for that”, “Too busy to meet” “Call me back next month” “Send me your information”.

Here’s what you’ll gain by joining us;

  • 10 Cold Call Openers That Can Dramatically Reduce The Probability Of Getting A Phone Objection
  • 5 Phrases To Avoid At All Cost
  • How To Master The Art Of “Pattern Interrupts”
  • How To Use The Preemptive Strike Tactic To Neutralize Objections.
  • The 3 Step “Objection Buster” Formula.
  • How To Respond To Stalls Like “Send Me Some Information”, “Call Me Back Next Month, Next Quarter, After The Holidays”, Etc.
  • How To Respond To Typical Objections Such As “Not Interested”, “We Already Have A Vendor For That”, “We’re Under Contract”, “No Time To Meet”, “No Budget”.

When?

December 1st from 11:30 am to 12:30 pm EST.

Here’s What You’ll Get;

(1) 60-75 Minute Cold Call Training

Webinar Replay

10 Cold Call Opener Templates

Bonus PDF With Suggested Responses To Typical Objections

How Much?

$99

Please click HERE to reserve your spot!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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