There are lots of things competing for your client’s attention.
That’s why repetition is key and;
You need to premeditate when and where you will reinforce key points you want them to understand.
Some ideas for you to ponder . . .
When you send your thank you note. Perhaps you could casually reinforce a point?
An emailed recap. I encourage my coaching clients to use their prospect’s exact words and phrases. There are a lot of reasons for this but for now, let’s just say, its hard for someone to object or push back on what they, actually told you.
Content, especially things that educate the buyer on how to properly buy your widget. One of the most powerful formats you can use, is the old “What Every ______ Should Know About ____” format.
Example: Let’s say you sell printing. You could create a brief, one page PDF “What EVERY Marketer Should Know About Selecting A Printer.
Or you can simply devise a guide (that teaches people how to make a better purchasing decision) like I did when I created my How To Hire A Sales Coach resource.
Follow up emails reinforcing your key points but;
Done in a way that it doesn’t seem like you’re saying the same, exact, thing, over and over again.
A brief “talking point” or two during an upcoming follow up call to reinforce key points.
How about a story or an example to underscore a point?
Something creative and memorable?
You also need to use “evidence” repetitively throughout the sales cycle.
“Evidence” consists of various things that help reduce doubt, skepticism and hesitation.
Things like facts, testimonials and using analogies so your prospect really grasps what you’re saying.
Advertisers use the power of repetition all the time.
The most popular songs repeat riffs and catchy phrases.
Do you think the art of repetition is ever used during a political campaign?
Did you notice Hillary Clinton and Donald Trump repeating key points about what they stood for and even derogatory claims about their opponent?
So let’s agree that communicating ANY selling point in a “one and done”fashion disrespects the fact that our clients;
Have WAY too many things competing for their attention already!
How will YOU leverage the power of repetition to solidify your best selling points?
How will you leverage the power of repetition to help sell change in the organizations you serve?
I’m going to be sharing numerous tactics to help you during our webinar this Thursday.
I’ll be sharing 5 email templates, 30 tactics and a communication plan to help you GROW your accounts.
By the end of this webinar you will learn;
- How To Get The Inside Track On New Opportunities.
- How To Expand To Other Divisions, Locations Etc.
- 12 Ways To Sell Change, Reduce Doubt and Skepticism.
- A Meeting Format That Opens Your Client (and all the stakeholders) Up To New Ideas.
- A 3 Step Questioning Technique That Helps Safeguard Your Accounts, Generate MORE Business, Testimonials and Referrals.
- How To Get Access To Other Stakeholders Without Offending Your Contact.
- How To Add Value Via Ideas, Surprises and Resources.
- How To Create A “Keep In Touch” Plan Without Defaulting To “Calling To Check In”.
- 5 Email Templates That Create Value and More Opportunities With Your Clients.
- How To Reanimate A Dormant Account
- How To Win Back A Lost Account
When?
This Thursday, February 22nd at 11:30 am EST and if you can’t make it I’ll send you the webinar replay.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
5 Email Templates That Create Value and More Opportunities With Clients
Webinar Replay (In case you can’t make it or you’d like to go back for seconds)
How Much?
$99
Please click HERE to secure your spot!
