I have some good news and some bad news about your sales emails.
First, the good news.
The average open rate for sales emails is now about 21%.
How is that good?
It used to be 18%.
And now the bad news;
21% still sucks!
Let’s look at two reasons why the vast majority of our emails are NEVER even opened!
Reason #1: We’re Losing Them At The Subject Line!
So how do you capture someone’s attention at the subject line?
First, make the subject line about the recipient and their world instead of about you, your company, and your widget.
Next, entice them with the preview text.
Notice how the first sentence cuts off at just the right time? Coincidence? I think not!
The brain LOVES a good mystery and has a need to resolve things. That’s why you use the preview text to entice the reader.
How Many Characters Comprise The Preview Text?
It really depends on which email platform the recipient is using, if they’re viewing it on desktop or mobile device etc.
It can be anywhere from 35-140 characters.
My suggestion would be to plan for 140 characters so you’re covered across all bases.
Reason #2: We’re Conditioning The Recipient NOT To Read Our Messages:
We do this by sending the same bad message, repeatedly, because we don’t have an arsenal of email templates.
Meanwhile, a really bad stimulus/response thing happens;
They see your name in their inbox (stimulus)
They proceed to disregard and delete you, WITHOUT Ever Hearing You Out (response).
Why?
Because you never reward them with value and;
You’re regurgitating the same tired message in every email so;
This “stimulus/response” thing becomes more of a;
Stimulus/LACK Of Response
One of the things I teach my coaching clients, is how to vary the “flavor” of their emails.
Emails SHOULDN’T be the same over and over and over again!
Some suggestions;
Send them a resource.
Send an idea.
Play matchmaker and introduce them to someone.
Invite them to an event.
Ask them a question.
Embed a video with you calling them by name.
Embed a video of you taking them “behind the scenes” at your company.
HOW MANY DIFFERENT EMAILS DO YOU HAVE IN YOUR SALES EMAIL ARSENAL?
I’m going to be sharing my file with 20 sales email templates (along with 70 email tactics), on March 8th, at 11:30 am EST.
Here are just a few of the emails we’ll discuss;
- The 2 emails that generate a sick amount of appointments for me each week.
- The one email (with 12 different variations) that reduces doubt, skepticism and objections.
- The email that demonstrates your expertise.
- The “Little Big Horn” email.
- 2 emails you MUST send to your LinkedIn network.
- The “Social Clue” email.
- The “Disappearing Prospect” email.
- An intro email (with 30 different variations).
- The “Reverse Call To Action” email
And I’ll be sharing 70 email tactics like;
- 30 ways to find potential clients who are 400% more likely to buy NOW!
- 4 ways to get email addresses WITHOUT spending a dime on email lists.
- 12 subject line mistakes that you need to avoid. Keep making them and you’re screwed!
- 12 BETTER subject lines that get your email read.
- 12 ways to head off skepticism, doubt and objections.
- One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
- A really simple, 4 step messaging framework that gets results.
- 2 Psychological techniques that work like a charm!
- How to dramatically increase your response rate
Here’s What You Get . . .
Worksheets
(1) 90 minute training session
Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)
20 Email Templates
Investment: $99
If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!
Click HERE to reserve your spot!
