On the surface, you and your competitors look and sound the same until;
You clearly articulate your difference but;
There are lots of things tugging at your prospect’s attention span, that can easily help them forget.
That’s why repetition is key and;
You need to premeditate when and where you will reinforce your key selling points.
Some ideas for you to ponder . . .
When you send your thank you note. Perhaps you could casually reinforce a point?
An emailed recap. I encourage my coaching clients to use their prospect’s exact words and phrases. There are a lot of reasons for this but for now, let’s just say, its hard for someone to object or push back on what they, actually told you.
Content, especially things that educate the buyer on how to properly buy your widget. One of the most powerful formats you can use, is the old “What Every ______ Should Know About ____” format.
Example: Let’s say you sell printing. You could create a brief, one page PDF “What EVERY Marketer Should Know About Selecting A Printer.
Or you can simply devise a guide (that teaches people how to make a better purchasing decision) like I did when I created my How To Hire A Sales Coach resource.
Follow up emails reinforcing your key points but;
Done in a way that it doesn’t seem like you’re saying the same, exact, thing, over and over again.
A brief “talking point” or two during an upcoming follow up call to reinforce your key points.
A story or an example to reinforce a key point.
Something creative to reinforce a selling point.
You also need to use “evidence” repetitively throughout the sales cycle.
“Evidence” consists of various things that help reduce doubt, skepticism and hesitation.
Things like facts, testimonials and using analogies so your prospect really grasps what you’re saying.
The old adage about repetition has us believing that it is the “Mother of skill”.
While that’s certainly true, I believe it’s also the;
Mother of brand meaning;
Whatever you say and do;
Repeatedly and consistently;
Becomes associated with YOU.
By the way, advertisers use the power of repetition all the time.
The most popular songs repeat riffs and catchy phrases all the time.
Do you think the art of repetition is ever used during a political campaign?
Did you notice Hillary Clinton and Donald Trump repeating key points about what they stood for and even derogatory claims about their opponent?
So let’s agree that communicating ANY selling point in a “one and done”fashion disrespects the fact that our prospects;
Have WAY too many things competing for their attention already.
How will YOU leverage the power of repetition to solidify your best selling points?
I’m going to be sharing numerous tactics to help you reinforce your AWESOMENESS during our webinar, tomorrow, September 21st, at 11:30 am EST!
Here’s what I’m going to share;
- How to EXPEDITE Your Deals WITHOUT Being Pushy.
- How to completely leverage the Fall/Holiday season to YOUR advantage.
- 2 ways to TRIPLE your referrals. Referrals have this magical way of closing faster, no?
- 3 emails tactics that will get you MORE responses and MORE appointments.
- 5 ways you can use creativity to get a busy decision maker’s attention.
- 6 ways o LEVERAGE your social network between now and year end!
- 4 things you MUST do with your existing clients ASAP.
- How to pick up the pace BEFORE everyone starts with the “Call me back after he holidays” stall.
- How to create a communication plan that will open new doors and help you close MORE deals.
Here’s what you’ll get;
(1) 90 Minute Webinar
Worksheets
Webinar Replay (Sent To You On The Afternoon of September 21st)
Bonus PDF With Additional Ideas, Reinforcement Material, Etc
Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session
When?
Tomorrow, September 21 at 11:30 am EST
Can’t make it tomorrow?
Sign up anyway and we’ll send you the webinar replay. View it any time you’d like!
How much?
$99
Please click HERE or the button below to reserve your spot!
