Paul Castain's Blog

What Do You Say To A Potential Client After The Initial Attempt To Set An Appointment?

Posted December 11, 2021

“What Do You Say To A Potential Client After The Initial Attempt?”

I wish more sales reps would ask this question and quite frankly;

I wish more Sales Managers would make this topic a discussion in their team meetings!

Why?

Because most sales reps don’t have a plan and if we’re being totally honest;

It shows!

Your messaging SHOULDN’T always be about setting an appointment, discovery call, demo, meeting, etc.

That’s how you bore the recipient and;

Get disregarded and deleted!

As a business owner, I can tell you first hand, that;

Most of the sales messaging I receive is comprised of;

a) Telling me sh*t I have no interest in.

b) Continually pushing for an appointment I have no interest in.

But here’s the thing;

I actually might have interest in their widget, but;

I’ve been conditioned by their previous messaging to disregard them!

So here are the questions I’d like for you to ponder;

In what ways can I convey a message that’s more relevant to the recipient?

In what ways can I continue to convey a message that’s more relevant after the initial attempt? I mean you can’t keep saying the same sh*t over and over, right?

In what ways can I change up the vehicle of that message (phone, email, snail mail, FedEx, drop in, drop off, text, LinkedIn, etc)

And when you’re ready for some answers, register for our sales messaging webinar this Wednesday!

Here’s what you’ll gain by joining us;

  • The one thing EVERY decision maker looks for when a sales rep tries to communicate with them.
  • How to use the “consensus” tactic to get a decision maker’s attention.
  • How to use “cliffhangers” to create interest.
  • The 3 principles of persuasion that can help you generate appointments.
  • 2 “kits” that will help you stand out!
  • The one type of demo you should provide in order to book a demo (No, that isn’t a typo).
  • Why you need to take your prospects “off script” and 3 ways to do it.
  • How to create and utilize “3 touch mini-campaigns”

When?

Wednesday, December 15th, from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60-minute online training session

Webinar replay

5 Phone/Voicemail templates

3 Email Templates

Personalized feedback when you hand in your assignment

How Much?

$99

Click here to reserve your spot.

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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