Paul Castain's Blog

What Every Sales Rep Should Know About Inconsistent Prospecting

Posted April 21, 2016

Let’s face it . . . you’re busy!

You have all kinds of sales tasks that you need to complete each and every day but unfortunately . . . some of them take you away from prospecting!

If you’re like many sales professionals, that can lead to inconsistent prospecting which can hurt you in (at least) 3 ways . . .

1)    You’re not working your “hunting muscle groups”. So when you do, eventually get back to prospecting, you’re rusty and it takes you forever to get your groove back!

2)    You’re not visible enough on a consistent basis for your prospect to know who you are. You’ve slipped off their radar screen and worse yet, when you do call, you lose precious time while they try and process an important question “Who the hell is this dude?”

3)    Your competitor gains visibility. You could have the best widget in the world but if your prospect doesn’t know about you and meanwhile they hear from your competitor . . . guess what happens?

Getting It On The Calendar Is NOT Enough!

You need to create a plan that excites you BEFORE putting it on a calendar and unfortunately long blocks of “cold calls” (for most sales reps) will have them avoiding the activity right quick.

Why?

Because as sales professionals, we AREN’T wired to do any one task for an extended period of time.

That’s part of why we love sales (that and being in control). We get to keep it interesting by doing many different types of sales activities.

So when you create a plan, take that into consideration, and create something with many different types of hunting activities (phone, email, snail mail, Fedex, drop in, drop off, social networking, traditional networking, referrals, creative approaches etc)

This is also why we conveniently find other sh*t to do when it comes time to hunt;

Because we don’t feel like doing the same, unpleasant task over and over.

We Might Need To Bring Our Thinking Into The 21st Century

The sad reality, is that the moment you suggest that sales reps NOT put all their efforts into the phone, the sales testosterone starts flowing like the locker room at the Superbowl.

People start accusing you of NOT being a REAL sales person

People start accusing you of being lazy

I’m here to tell you that results are results and the IRS could giving a flying fudge (not ready to drop F bombs here yet) how you generated that income but . . .

YOU Might Be Kidding Yourself

By embracing a plan that doesn’t mix things up for you, your brain conjures up AVOIDANCE ACTIVITIES to help you, well, avoid the unpleasant task.

Perhaps its time to create a plan that truly EXCITES you enough to actually stick with it!

That’s what we’re going to be talking about on May 10th, during our How To Find The Time To Grow Your Book Of Business webinar!

I have over 25 solid tips and tactics to share with you including . . .

  • 3 Automated Sales Tactics That Will Save You Time and Make You Money
  • How To Add 16 More Selling Days WITHOUT Infringing Upon Your Personal Life
  • How To Add 1500 More “Touches” To Your Prospecting Efforts (Even When You’re Crazy Busy)
  • The 5 Obstacles To Building Your Business (and what you can do about it)
  • A Simple Tactic To Free Up More Selling Time
  • A Proven Routine To Help You Grow Your Sales
  • 10 Ways To Absolutely ROCK Your Selling Efforts
  • How To Blow Off Unnecessary Meetings WITHOUT Being Rude
  • The One Thing That Can Make You More Productive Immediately

Plus 2 FREE Bonuses: After the webinar, I’ll be sending you a FREE bonus PDF and a link to a FREE, secret resource page, with additional ideas, links etc.

To learn more, click HERE!

Oh, and that thing you did just now (putting off signing up) is called “procrastination” and its been getting in your way for too long!

Find the time to build business

Paul Castain
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