I’m going to say something that no sales trainer in their right mind would confess to;
I’ve never loved cold calling!
In fact, I’ll go a step further, and tell you that there were times in my career where I avoided prospecting altogether, because I hated cold calling!
Isn’t it funny how we avoid things that make us uncomfortable or in my case, hated like I hate getting a root canal?
I avoided it earlier in my career because the thought of doing any 1 thing for an extended amount of time bored the hell out of me.
And it still does!
So I stopped doing just that ONE thing (cold calling) and added additional forms of outreach to the mix.
Things like email, snail mail, FedEx, drop ins, drop offs, LinkedIn, traditional networking and trade shows, video, content, creative approaches, referrals and warm intros and in SOME cases, text messages.
I then embraced a really cool method called the “Pomodoro Technique” where you set a timer for 25 minutes and focus only on that task (no multitasking).
That, combined with all those forms of outreach gives us unlimited variations, WITHOUT doing any one of them for more than 25 minutes at a time.
Example:
You could begin your day (BEFORE game time) with 25 minutes on LinkedIn, then 25 minutes of cold emails, 25 minutes of cold calling, maybe you switch over to that proposal you need to write and give it 25 minutes, you could go back for another 25 minutes of cold calling, 25 minutes of customer calls, etc.
That excites me at a much higher level than cold calling, non stop, for the better part of my day!
It also keeps me from letting bad calls get to me (you know, sometimes there’s an asshole at the other end the phone).
It keeps me from sounding scripted and mechanical because I’m never at it for more than 25 minutes at a time.
And I also get MORE done than the average person because I allow ZERO interruptions during each 25 minute “POMODORO”
I saved the best for last;
I prospect MORE consistently because I prospect in a way that actually excites me!
One more thing . . .
There’s a lot of 7th grade level peer pressure in sales in that there are those who think doing anything other than cold calling the hours away makes you a lightweight!
At the end of the day, who really gives a sh*t HOW you generate revenue as long as you keep it between ethical and legal.
And if you think I’m kidding, ask the IRS if income generated by methods other than cold calling still counts as income.
How To Hunt For New Business More Effectively
Here’s what we cover;
In Session 1, we’re going to explore how you can seriously warm up your cold calls.
We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic.
We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.
In Session 2, we’ll discuss how you can master this thing we call “email”!
I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward!
Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique.
In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects.
I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.
In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign.
We’ll explore a lethal tactic called “Mixing and Mapping”.
You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.
When?
Download it today and then go at your own pace!
What’s Included?
(4) 60-75 Minute Pre-Recorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
PDF With Suggested Responses To Typical Phone Objections.
(15) Pandemic Appropriate Email Templates
Bonus PDF With 10 Attention-Getting Subject Lines
PDF With 30 Creative Prospecting Ideas
Folder With A 10 Touch Prospecting Campaign Complete With Suggested Templates and Phone Scripts.
Personalized Feedback After Each Session When You Hand In Your Homework Assignment.
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to take BETTER control of your prospecting efforts!
Train your ENTIRE sales team for $999!
Yep, Whether you have 5 sales reps or 5,000, you’ll only pay $999 total and;
Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.
We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.
