There have been numerous studies (and debate) about the proverbial “best days” to call a prospect.
I’m confident that in the time we spend debating that and posturing ourselves as the true sales Jedi we are, well, we probably could have just sold something instead. I’m also confident that a parallel debate goes on each day (internally) when we find a kazillion reasons NOT to approach a prospect.
You know . . . they’re too big, we’re too big, they have a supplier, they were mean to you once, they only talk to new vendors when the moon is aligned with Saturn and if it’s the 3rd Thursday at the start of a new millennium. Etc!
Relax. Your secret is safe with me. You know what? I’ve been that guy!
Here’s a cool way for you to start looking at your world. Once you read it, I would invite you to download it here: and put that bad boy by your phone to serve as a constant reminder that . . .
Everyday . . .
A new business is born that requires your product or service
A business wants to grow and they need your help
A sales rep goes M.I.A. leaving an orphaned account for the taking
A business moves into your area finding it easier to deal with a local company
A new buyer joins the company looking to make a name for them self
That old buyer who used to tell you “NO” may have left
A vendor drops the ball creating an opening for you
A vendor gets complacent creating an opportunity for you to amaze
A buyer doesn’t like their rep
A buyer feels like they have to continually “babysit” their vendor
A buyer is managing too many vendor relationships and needs a one source solution
A buyer hates the buying process with their vendor
A buyer wants to deal with someone who isn’t just about their commission check
A buyer feels like they are over paying for what they are getting
A rep misses a deadline
A rep fails to communicate properly giving you an opening
A company needs the benefits of your offering to help them streamline their process
A company needs to get better market share . . . your idea can help
A company needs happier customers, shareholders and employees . . . you’ve got the cure!
A buyer wishes they could find a vendor who “gets it right the first time”
A referral from an existing account is there for the taking . . . you need only to ask for it
A “low ball” company can’t sustain quality
A sales rep gets caught in a lie to a customer losing credibility
A vendor implements some stupid, non customer friendly policy
A vendor raises their price making the buyer reevaluate their situation
A Buyer needs your awesome idea to make them look like a rock star!
A Buyer Get’s FED UP!!! 
Our job is to find these people!
When we do . . . I believe THAT is in fact the best day to call!
I would make this your pep talk before hitting the phones from now on!
One last “Everyday” for you to consider.
Everyday, someone moves from knowing how to do something, to actually doing it!
That’s where you and I need to be!
Seize the day folks!
As it turns out, now is the moment you’ve been waiting for
Lucinda Williams
Today, you are cordially invited to kick ass!
For a downloadable (and printable) version of “Everyday” please click here. Print out a few copies for your co workers and email them to your network! Same low, low price 🙂
Today’s News: If you enjoy this blog and my podcasts and would like to consider hiring me as your personal coach, then by all means . . . Click here dude (or dudette)
