We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), diminished.
With that in mind, how can YOU, stand out and capture the attention;
Of a buyer who simply has way too many people, things, and circumstances competing for their attention?
One way, is to use a well balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;
Clinging too tightly to phone and email
And no, I’m not dissing cold calls and email;
I just think they’re lonely, and in need of some companionship from additional forms of outreach.
Things such as . . .
Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video;
“Creative Attention Getters”.
Today, I want to focus on that “Creative Attention Getter” thing!
Using a creativity will give you at least two benefits for the price of one action;
First, you’re going to stand out.
As much as I love the phone, I see it as more of a “me too” approach (when used as a stand alone form of outreach), than “I’m different than all these other reps” approach. Phone and email are also your two noisiest channels.
Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity, to demonstrate, your creativity.
And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?
So that’s your assignment for today;
Answer the question;
In what ways can I use my creativity to capture the attention of the decision maker?
Sales Managers: Brainstorm this question in your next sales meeting. You’re welcome!
And if you’d REALLY like to get better at getting a potential client’s attention;