Paul Castain's Blog

Why Creativity Is A Must If You’re In Sales

Posted January 3, 2019

We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), diminished.

With that in mind, how can YOU, stand out and capture the attention;

Of a buyer who simply has way too many people, things, and circumstances competing for their attention?

One way, is to use a well balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;

Clinging too tightly to phone and email

And no, I’m not dissing cold calls and email;

I just think they’re lonely, and in need of some companionship from additional forms of outreach.

Things such as . . .

Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video;

“Creative Attention Getters”.

Today, I want to focus on that “Creative Attention Getter” thing!

Using a creativity will give you at least two benefits for the price of one action;

First, you’re going to stand out. 

As much as I love the phone, I see it as more of a “me too” approach (when used as a stand alone form of outreach), than “I’m different than all these other reps” approach. Phone and email are also your two noisiest channels.

Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity, to demonstrate, your creativity.

And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?

So that’s your assignment for today;

Answer the question;

In what ways can I use my creativity to capture the attention of the decision maker?

Sales Managers: Brainstorm this question in your next sales meeting. You’re welcome!

And if you’d REALLY like to get better at getting a potential client’s attention;

You’ll love Session 9 of our Rock Star Academy program where I share over 15 ways your peers are using creativity to get BETTER prospecting results. There’s even a cool bonus PDF I’m including with the session.

Throughout the course, there will be over 150 tactics, 30 templates, 3 e-Books, and multiple PDF’s shared to help you;

Get in front of MORE opportunities and

Close MORE of those opportunities.

It’s all prerecorded so you can go at your own pace.

Here’s what the program looks like;

Session 1: Creating An Effective Prospecting Plan

Session 2 : 20 Ways To Create Opportunities

Session 3: Meticulous Pre-Call Planning

Session 4: Cold Emails That Get Opened, Read, and Responded To

Session 5: A Cure For The Common Cold Call.

Session 6: Social Selling Tactics

Session 7: Network Like A Pro

Session 8: How To ROCK Your Referrals

Session 9: How To Get Your Dream Client’s Attention

Session 10: Creating A Kick-Ass Prospecting Cadence

Session 11: How To Take Control Of Your Prospect Meetings

Session 12: Presenting Your Solutions With IMPACT!

Session 13: Negotiate Like A Pro

When? 

You’ll get your first prerecorded session on Monday, January 14th, and then a new session will arrive every Monday after that. Go at your own pace!

What’s included?

(13) 45-90 Minute Pre-Recorded Sessions Delivered Once to Twice Per Week Starting January 10, 2019

Worksheets For Each Session

Homework Assignments

Templates (Actually A Ton Of Templates)

3 Bonus e-Books

Email Access To Paul Castain To Answer Any Course Related Questions and To Get Feedback On Your Assignments.

What’s the investment?

$799

So if you’d REALLY like to bring your sales results to new levels this year;

Please click HERE ASAP to secure your spot in this program.

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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