Why Decision Makers Are Disregarding Your Prospecting Efforts

As much as you send a ton of emails, make a ton of calls, etc., you have to acknowledge, that the people you’re trying to sell to, receive a lot too!

Here are a few reasons why you aren’t capturing their attention;

You Lead With Statements About Your Company Instead Of Things About The Recipient!

My suggestion would be to research better, look for “trigger events” and then lead with that instead of your widget!

Your Messaging Lacks “Evidence”.

“Evidence” reduces resistance and doubt and if you FAIL to provide it, your messaging is less convincing.

Things to consider: Facts, Examples, Social Proof, Stats, Stories, etc.

What “evidence” can you use to answer the question “Who says so besides you?”

Your Messaging Has Only 1 “Flavor”.

Most messaging centers around a theme of “I want to sell you something” and “I’d like to set an appointment, set up a demo, a Webex, etc.; to sell you something”

How about a resource, an idea, an invite to an event, or an email introducing them to someone who could buy from them or help them?

Messaging where you simply ask them a question, send a congratulatory card, etc.?

Messaging that provides value?

You’re Not Communicating Via THEIR Preferred Channel

Think beyond phone and email and consider other forms of outreach like; LinkedIn, snail mail, drop ins, drop offs, creative approaches, content, text messages, warm intro from a mutual contact, etc.

It’s not about the channel you prefer, it’s always about the recipient.

Your Messaging Fails To Provoke Thought.

One of the best ways to provoke thought is to ask a great question. Questions inspire thought, emotion, and inspire responses.

What questions can you ask to achieve this?

Your Messaging Is Way Too Typical.

Do you think it’s possible, that we all appear to be saying the same thing, and following the same structure?

What can you do to be different?

There’s obviously more to this, so consider this a starting point!

“Prove It To Me BEFORE I Speak With You!”

That is precisely the mindset of the people you’re trying to get in front of, and;

They guard their time like a precious jewel in a heavily fortified vault!

I actually created a prospecting sequence to address this and, I actually call it the “Prove it to me BEFORE I speak with you sequence”.

I’m sending it to everyone who joins us for our 8 Tactics To Use When Prospects AREN’T Returning Your Calls webinar, a week from today on October 13th.

Here’s what I’m going to share;

The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
The Email That Will Give You Instant Credibility.
The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
The “Ghosting Repellant” Tactic With Email Template
Two Email Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call (2 Email Templates Included)
Two Ways To Use “Multi-Threading” To Get In The Door And Stay There
Two “Pattern Interrupt” Email Templates That Will Increase Your Response Rates Dramatically.

When?

October 13th from 11:30 am to 12:30 pm EST

What’s Included?

(1) 60 Minute Live Training With Actionable Tactics

Webinar Replay

(12) Email Templates

(1) “Prove It To Me Before I Speak With You” Sequence

AI Prompt To Make Your Messaging More Relevant

How Much?

$99

Paul Castain's Blog