Once again, my LinkedIn feed was polluted by the nonsensical “You shouldn’t be selling at a time like this” advice.

FYI, the person who posted it has multiple ads currently running over on Facebook, but I digress.

The problem with this advice (especially when its an “influencer” offering it), is that it’s going to hurt more than help!

If you have a solution that can truly help a business, why wouldn’t you reach out?

If you have a solution that can help grow the top line, reduce expenses, help them operate more efficiently, etc, and as a result, your client can use that revenue, cost savings, etc, to plug up a hole elsewhere in their business;

What’s wrong with that?

If you can help your client instill confidence amongst employees, customers, and shareholders;

How is that a bad thing?

If you can help your client improve morale via your solution;

Why would you hesitate to offer it?

If you can help your client increase, improve, reduce, etc;

Should you be shy about it?

And then there’s this;

Your teammates count on revenue to keep their jobs and keep food on their tables.

Your family is counting on you to keep the money flowing so you can ALL weather this storm.

Quite frankly;

Our world economy is counting on people like you and I to keep business alive.

And don’t you dare confuse selling with kicking someone when they’re down.

You know, you have a surgical mask that normally goes for let’s say, $3.00, and you sell it to me for $50.

We’re not talking about gouging here folks;

We’re simply talking about doing our part to keep commerce alive!

Just be sensitive and kind about it;

You know, the sh*t, we were supposed to be doing all along!

For a resource to help you prospect in a more sensitive way, click HERE.

For a resource to help you expedite your deals without being insensitive, click HERE.