Why Most "How To Use LinkedIn" Advice Sucks!

The bulk of the advice on how to kick ass with LinkedIn sucks, and here’s why;

It lacks something super important when it comes to networking;

The actual networking!

Don’t get me wrong, they all love to preach about;

Optimizing your profile

Creating a content strategy

How to get unlimited content ideas

How to format your posts so they are easier to read

How to create LinkedIn Carousels

How to grow your audience

Gaming the algorithm

The importance of posting content daily

These are all solid topics, and they can certainly help, but;

Where’s the actual NETWORKING advice?

Nobody is talking about what you should do once you “connect” with someone which is why the bulk of the people on the platform do absolutely NOTHING after they “connect”.

Seriously, everyone loves to talk about getting “pitch slapped” but nobody realizes that the assholes who do this pale in comparison to those who connect with you and then make ZERO attempt to;

Please wait for it, wait for it . . . Network!

How about some advice on sending helpful resources to your network?

How and when to jump on a call to get to know your “connection” better.

Playing “matchmaker” and introducing people in your network.

How to use “social listening” as a conversation starter.

How to create an effective LinkedIn communication plan.

The importance of making “deposits” BEFORE making “withdrawals” from your network.

It seems to me that the bulk of LinkedIn advice these days involves being a copywriter, and most of us simply can’t check that box.

Even if we can, networking is sort of important on a networking site, no?

If you’re in sales, this next part is for you;

There’s nothing wrong with creating content on LinkedIn. I’m a big fan of it and have been doing it regularly since 2008, but;

If you do that with the expectation that decision-makers will beat a path to your door and line up to give you their money;

You’re going to starve!

Now get out there and start giving a shit about the 1:1 NETWORKING aspect of this awesome platform!

FYI . . .

We have an entire session of our prospecting course dedicated to generating leads on LinkedIn WITHOUT becoming a professional copywriter, and;

We include templates and a complete, 1-year communication plan!

Here’s a brief overview of the pre-recorded sessions;

How To Create An Effective Prospecting Plan

How To Get (And Keep) Prospecting On The Calendar Even When You’re Crazy Busy
How To Dramatically Increase Your Sales Productivity
How To Add Another 16-32 Selling Days Each Year WITHOUT Putting In Overtime
Creating An Effective “Money Hours/11:30 Plan”
The 3 Obstacles To Your Sales Success and The Remedy To Get You Back On Track

20 Ways To Find (And Create) Sales Opportunities

10 Places Where Reps Forget To Look For Opportunities
An Incredibly Counterintuitive Place To Hunt For Business
How To Triple Your Referrals
How To Find Decision Makers With The Urgency To Buy NOW

Meticulous Pre-Call Planning

How To Do Your “Homework” WITHOUT Falling Into The Research Vortex
The 4 Things You Should “Google”
A Website You Probably Aren’t Using That Should Be Included In Your Research

How To Avoid and Overcome Phone Objections

10 Cold Call Openers That Can Dramatically Reduce Phone Objections
5 Phrases To Avoid At All Costs
How To Master The Art Of The “Pattern Interrupt”
The 3-Step “Objection Buster” Formula
How To Respond To Typical Stalls (“Send Me Your Info”, “Call Back Next Month”, Etc.)
How To Respond To Typical Objections (“Not Interested”, “Already Have A Vendor”, “No Time”, “No Budget”)

10 Email Tactics That Will Get A Decision Maker’s Attention

The 3-Touch “Promise” Sequence (Plus 3 templates)
14 Ways To Establish Credibility (Plus 5 Templates)
The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
2 Types Of Referral Emails (Plus 2 Templates)
The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

How To Generate More Opportunities Via LinkedIn

Why posting lots of content on LinkedIn can be a HUGE waste of time
How to use LinkedIn Polls as a lead generation tool
How to leverage “LinkedIn Trigger Events” that are right in front of you every day
The 3 Touch LinkedIn Sequence and the extended 12-month communication plan
How to dramatically increase your response rates and set more appointments via LinkedIn
How to use ChatGPT to save time and improve the quality of your messaging

The 8 Tactics To Use When Potential Clients Aren’t Returning Your Calls

The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
The “Ghosting Repellant” Tactic With Email Template
Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call
Two Ways To Use “Multi-Threading” To Get In The Door And Stay There

How To Prospect With ChatGPT As Your Sidekick

How To Use AI To Target Your ICP (Ideal Customer Profile)
Creating a Hyper-Personalized Multi-Channel Prospecting Sequence with ChatGPT
Customizing Your Cold Calls, Voicemails, Emails, and LinkedIn Templates Like a Pro – Your Style, Your Voice
25 ChatGPT Prompts That Will Supercharge Your Prospecting Game

What’s Included?

(8) 60-75 Minute Pre-Recorded Training Modules

75+ Actionable Tips and Tactics

10 Cold Call Openers Templates

Objection Buster Templates With Suggested Responses

30 Cold Email and LinkedIn Templates

12 Months LinkedIn Cadence

“Prove It To Me BEFORE I Meet With You” Sequence With Templates

25 ChatGPT Prompts For Sales Reps

Email Support For Any Course Related Questions

How Much?

$299 if you enroll ASAP during early registration. The price goes back to $399 on May 1st!

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