Paul Castain's Blog

Why You Absolutely MUST Change Your Sales Tactics During The Fourth Quarter

Posted October 10, 2021

I was blown away by the number of people who said they WOULDN’T change their sales tactics during the fourth quarter in the LinkedIn poll I just ran!

In this week’s episode of The Sales Playbook Podcast, I’m going to share why I believe you MUST change your tactics this quarter!

Right click HERE to download this episode or listen to it via the handy dandy audio player below.

And in the fourth quarter, it feels like we’re wearing Milk-Bone Underwear!

So here we are again, rapidly approaching year-end.  

For those of us in sales, that means a final push in order to finish the year STRONG!  

If only it were that simple!

Between now and year-end, there are a few obstacles you’re going to have to navigate.    

You have Thanksgiving which is really more than a 4 day weekend. People tend to “mentally check out” before and after which might cost you a week!

And then you have . . .  

Prospects (and clients) trying to beat you up on price because they know it’s year-end and you’re trying to get every drop of revenue.

A serious slow down (for many businesses) between the end of November and January 1st.

I saved the best for last;

Buyers are going to “mentally check out” and forgive me for suggesting this, but you might be inclined to as well.

Add those things up, and you really get a plateful of challenges to deal with BEFORE year-end!  

What can you do about it? Well;

I Have A Plan For You!

I created a plan for you that includes; 

  • The 3 BIGGEST fourth-quarter mistakes and how to avoid them!
  • How to generate 30 additional phone appointments by year-end.
  • The email tactic you must do right before Thanksgiving and again between Christmas and New Year’s.
  • The absolute BEST sales activity you can do the day before a holiday week/weekend.
  • How to get an additional 3 days of prospecting on your calendar (BEFORE year-end) WITHOUT working 1 extra minute!
  • How to respond to the “Call me back after the holidays” stall.
  • The one thing to be on the lookout for between now and year-end.
  • How to protect yourself from getting beaten up on price. 

When?

Thursday, October 28th, from 11:30 am to 12:30 pm EST.

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay.

Here’s What You’ll Get;

(1) 90 Minute Training Webinar

Webinar Replay If You Can’t Join Us Live Or You’d Like To Review Again

Personalized Feedback From Paul Castain Once You Hand In Your Assignment

Email Access To Paul Castain To Answer Any Webinar Related Questions After The Training Session

How Much?

$99

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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