Webster defines propinquity as “nearness of blood (kinship)” and “nearness in place and time”

Aside from us all having a new word we can drop in the sales meeting this week, I believe you need to know this word.

You can create “nearness” and “kinship” by making sure you’re “showing up” regularly with your prospects (clients too).

Are you?

This is why your calls have to be scheduled  . . . so you stay up on that “nearness” thing!

This is why you have to do the online equivalent of bumping into your prospects and clients on the social networks.

This is why you want to send people regular emails, newsletters, FedEx and snail mail.

This is why many of you become my clients . . . because of our propinquity from this blog, my LinkedIn group and mucho other places!

Propinquity . . . because when we achieve that “nearness” and “kinship” thing . . .

We stand out in this noisy world enough . . .

For people to consider us close enough to engage our services!

Sign up for our May 10th webinar How To Find The Time To Build Your Book Of Business for a detailed plan on how YOU can create propinquity with your potential clients!

Like This Tip?

I hope so because this is part of a lesson I have planned for everyone who is attending our webinar on May 10th!

YOU can have a look at the program by clicking HERE!