Paul Castain's Blog

Your Prospect Is Bored Out Of Their Skull Right Now!

Posted May 13, 2020

I bet your prospect is bored out of their skull right now!

And why wouldn’t they be! I mean, here we are, almost 2 months into this brave new world of working from home, and many of them miss staring at something other than the 4 walls in their home office!

Then your average sales rep comes along and hits them with the same same sh*tty call, and;

The same sh*tty email that every other AVERAGE rep has been utilizing!

Yep;

Same flavor message, delivered in the same sh*tty vehicle as everyone else!

So our strategy has become one of boring someone who’s already incredibly bored!

There’s actually an awesome silver lining here;

You can easily stand out!

What are you doing to change the “flavor” of your message right now because the world really doesn’t need another “In these uncertain times” preface or more “work from home tips”.

What are you doing to change up the vehicle (how you get the message to the prospect)? You’d think that email and phone were the only tools in a sales rep’s toolbox and meanwhile;

You could make it more interesting by adding things like LinkedIn, warm intros, text messages (where appropriate), snail mail, FedEx, creative “door openers”, video, etc, but;

You need to understand that your prospect needs a breath of fresh air right now, and;

Doing what everyone else is doing right now isn’t going to cut it!

If you haven’t done so already;

Look at these 5 components of an effective prospecting plan;

Your message

The vehicle

Space between each attempt

Number of overall attempts before you call it a day.

Length of time before you move on

Think about how you can change things up.

Brainstorm these 5 components with your sales team, then;

REVISE your prospecting plan and have the balls to start showing up differently!

Do it appropriately and you’ll have a prospect welcoming your outreach!

Registration Is About To End For Our How To Prospect Appropriately During Covid-19 Webinar Tomorrow!

I’ll be sharing tactics as well as phone scripts and email templates to help you prospect appropriately during this incredibly sensitive time!

Here’s what you’ll gain access to;

  • 10 Ways To Add Value. The big advice right now is to “be kind” and “add value” but how do you do that while trying to get in front of MORE opportunities? I’m going to include actual examples that I’ve been using as well as examples from your peers!
  • 2 Messaging Tactics You Need To Leverage ASAP! Times have changed and therefore your sales messaging must change too!
  • 3 “Covid-19” Specific Phone Scripts. Don’t even think about cold calling the same way you always have!
  • 10 “Covid-19” Specific Email Templates. Want to stand out with your emails WITHOUT coming across as an insensitive ass? I got you covered!

When?

TOMORROW, May 14th from 11:30 am – 12:30 pm EST

Can’t join us live?

Sign up anyway and I’ll send you the webinar replay and all the extras listed below!

What’s Included?

(1) 60 Minute Webinar

Webinar Replay

(3) “Covid-19” Phone Scripts

(10) “Covid-19” Email Templates

How Much?

$99

Paul Castain
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paul@yoursalesplaybook.com

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