Your Cold Call Is Lonely!

Posted December 15, 2010

The most successful sales reps that I have worked with aren’t using a stand alone phone strategy. Yep, its time to go there and you can unclench your fist because I have no intention of stirring up the cold calling is dead debate. I feel it has a place in an overall sales mix. When … continue reading »

50 Random Thoughts For The Holidays!

Posted December 13, 2010

It was this time last year that I was sitting in the Paul Castain World Headquarters (my recliner) listening to that song “We Need A Little Christmas”.  It made me think of these 50 Random Thoughts For The Holidays with the goal of bringing you a smile and a dose of perspective. And just for … continue reading »

The Personal Branding Checkup!

Posted December 12, 2010

So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »

How To Build An Online Community!

Posted December 6, 2010

A few weeks back I shared with you lessons from my 2 Year Journey To Brand Me. I thought it might be helpful if I shared with you several random thoughts on the concept of building a community. 1)    Create places where your community can interact with your brand. Obviously a blog should be one … continue reading »

21 Ways to Master Linkedin!

Posted December 1, 2010

In the spring of 2008 I addressed the national sales force of a billion dollar company and told them they needed to get Linkedin! I told them it was the best thing since sliced bread and how their personal brand depended on a venue like LI. A month later, I scratched my head, clueless, wondering … continue reading »

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