Please forgive me for saying this but . . . Rich doesn’t want to be like you! It’s nothing personal and nothing to hate Rich for but it is what it is. He actually refuses to be like you because when he’s like you (and everyone else) . . . he get’s lost in the … continue reading »
Everybody and their mother loves to tell us that we need to create value and differentiate but . . . How the heck do you do that? Can you say “Random Acts Of Coolness”? A random act of coolness is just that, something random, something unexpected and something that can “out cool” your competitors. Strap … continue reading »
Thanks to the internet our brand is challenged each and every day with the click of a mouse. It’s no longer inconvenient for people to shop to get a better price. It’s actually quite easy but . . . It doesn’t mean we have to like it nor does it mean that we have to … continue reading »
When was the last time you offered an idea to one of your clients? Many times (actually too many times) we only offer our ideas when there’s an active order on the table. When the proverbial meter is running! Even then, we might only think within the confines of our product or service. Don’t ever … continue reading »
A very successful CEO once told me that he felt every business needed to compete against a company they wanted to annihilate! He felt that this level of competitiveness drives performance in both his company and with his competitor making them both better for it. He also stated that this level of competitiveness drives service … continue reading »
According to the latest report from Radicati Group, there are 247 billion emails sent worldwide each day. That number will more than double to 507 billion by 2013! My initial response to those findings were “OK, but how many of those emails are those stupid poems about butterflies that if you don’t forward it to … continue reading »
I look forward to hearing from you!
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