Leveraging LinkedIn Groups As A Social Selling Tool

Posted May 12, 2013

Podcast Powered By Podbean Download this episode (right click and save) Everyone and their mother (they actually bring their mother with them) tells you to join LinkedIn and get involved. They tell you that its a great opportunity to build your brand and ultimately increase sales but . . . If you’re like me you’d … continue reading »

3 Ways To Get Noticed By Your Prospects

Posted April 13, 2013

Podcast Powered By Podbean Download this episode (right click and save) You and I both know that your prospects are busier and more distracted than ever but knowing that doesn’t mean that they will suddenly take notice of you! If you’re like many other sales reps, your primary weapon is the phone but calling over … continue reading »

Your Brand And The “Stages” You Build

Posted August 22, 2011

One of the things that I’ve done (quite intentionally) is build stages where I can demonstrate the Castain brand. My strategy was to begin with my blog and have all my other efforts point to it in a way that wasn’t over the top “look at my blog”. With my blog at the center, I … continue reading »

Linkedin Groups Can Suck . . .

Posted January 20, 2011

1)    If all you do is show up with an “Entertain me circus boy” attitude. Get involved, start a discussion, give someone an AMEN but stop looking at the groups like they owe you some entertainment. Its up to you to create the experience. 2)    If your idea is to show up and throw up. … continue reading »

Paul Castain
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Paul Castain, Founder & CEO
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