A Quick & Easy Way To Stand Out

Posted May 6, 2012

By now, you should know that I feel that our prospects have way too many things on the brain. In fact, I believe that they have so many things tugging at their attention strings that’s its way too easy for you and I to be forgotten. What’s an aspiring sales rock star to do? I … continue reading »

How “Blank Cards” Can Jolt Your Business

Posted March 11, 2012

I’m a huge fan of using blank cards in my “sales mix”. A blank card is simply a fold over card that has your company logo on one side and blank on the other side. I designed mine to fit right in with the aspiring rock star motif you see in the header of my … continue reading »

Suspiciously Superstitious

Posted April 4, 2011

People who work with me love to tease me about an expression I have when things are going well. When things are going well for me or the companies I work with I always tell them that, that’s the precise moment when I get “suspicious and superstitious” I become suspicious that we are missing something … continue reading »

The Personal Branding Checkup!

Posted December 12, 2010

So how ya doing in the personal branding department? What are you doing to build this incredible brand called “You”? You see, when it comes to personal branding, most will agree its an important topic but the million dollar question quickly becomes “How does one create a compelling personal brand?” In this week’s podcast, we … continue reading »

Content Is King . . Are You Freaking Kidding Me?

Posted June 9, 2010

Somewhere as you read this, a blogger is racing to fire out their next post. In some cases it will be a daily blog post and (believe it not) in other cases it will represent multiple blog posts that blogger is sending out within the same day. At the same time, someone is cranking out … continue reading »

Paul Castain
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