I was reading The Wall Street Journal the other day and was struck by the audacity of a towel company. The towel company had a full page ad talking about their luxury towels. These weren’t just any kind of towel, mind you, they were the kind of towels you find at the resorts and you … continue reading »
I’m not ashamed to admit that I run my startup lean! So if it means I take a shuttle instead of a car service . . . so be it! Recently, I decided to treat myself and book a car service. It was at the end of a really long day of airports and I … continue reading »
If you haven’t figured it out by now, I’m a firm believer in working a process during my face to face prospect meetings. I do this for a variety of reasons: 1) I don’t want to get into a price discussion prematurely. “Prematurely” in this context is before we had an opportunity to create value. … continue reading »
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