5 Better Ways To Build Rapport!

Posted March 18, 2012

A sales trainer walks into a room of sales reps and asks them how they build rapport  and guess how they respond? “I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see” You saw that one coming right? Do you think that approach … continue reading »

10 Better Ways To Build Rapport!

Posted January 19, 2011

A sales trainer walks into a room of sales reps and asks them how they build rapport  and guess how they respond? “I generally look around my prospect’s office to see what they are interested in and make conversation based on what I see” You saw that one coming right? Do you think that approach … continue reading »

The Fine Art Of Inclusion

Posted December 28, 2010

Many years ago, when I (as Billy Joel once said) wore a younger man’s clothes, I would visit my client “Lucille”. “Lucille” was the Purchasing agent at a small company located just a few minutes away from my office. And speaking of office, Lucille’s office was rather small and she shared it with a woman … continue reading »

The 6 Judgments Of Rapport!

Posted August 1, 2010

It’s time to cover one of the most misunderstood ingredients in the sales process . . . Rapport! I say “misunderstood” because while we all agree that people buy from people they like and trust, we tend to over simplify the process. Example: “I look around the prospect’s office for pictures, trophies etc and find … continue reading »

Paul Castain
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