What EVERY Sales Rep Should Be Doing About The Buyer/Seller Trust Gap

Image result for funny trust issues

According to a recent survey conducted by Hubspot;

Only 3% Consider Salespeople To Be Trustworthy

Ouch!

If the average person DOESN’T trust what you’re saying, then you shouldn’t just say things;

You should ALWAYS back up what you’re saying with EVIDENCE!

“Evidence” consists of various forms of proof that reduces doubt, skepticism and objections.

Here are a few examples;

A Demonstration of your product or service.

Yes, you should be thinking face to face demo but sometimes a video demo allows you to bring that 7 ton piece of machinery right to your prospect. And speaking of video;

A video tour of your facility. A video introducing the team that will work on their account “behind the scenes”. Kind of brings things to life when there’s a human attached to it, no?

Testimonials and please, for the love of God, use the full name instead “Todd F, pharmaceutical client”. I mean if we all agree that there’s a trust issue at hand, why would you provide something sketchy like that?

Here’s the testimonial I used for our recent email webinar.

“I took Paul’s email course and the value is unsurpassed. Well worth the investment.”

Jim Lesko, President, Lesko Industries Inc

Analogies Here’s a FREE sales lesson on 7 ways you can use analogies.

Facts

There’s actually several additional forms of evidence (over 12 of these bad boys) that I will be sharing during our upcoming 70 Ways To ROCK Your Sales Email webinar but;

Here’s the thing;

If the vast majority of buyers are predisposed NOT to trust the vast majority of salespeople;

Then we need to do a better job putting them at ease . . .

Early In The Sales Cycle!

Proactively providing evidence (as in not waiting for someone to tilt their head at you in disbelief) can go a long way!

WOULD YOU LIKE CASTAIN’S 12 FORMS OF EVIDENCE?

Join us this Thursday (April 19th) for our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar!

Here’s what you’ll gain by joining us;

A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc
How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
My 5 BEST Sales Email Templates
How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More
12 Tactics That Reduce Doubt, Skepticism, and Objections
How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
4 Voicemails (With Templates) That Will Help You Stand Out
How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.

When?

This Thursday, April 19th at 11:30 am EST

Can’t make it this Thursday? Sign up anyway to get on the list to receive the webinar replay and all the goodies listed below!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay In Case You Can’t Join Us Live or You’d Like To Review Again

5 Email Templates

1 Phone Template

4 Voicemail Templates

How Much?

$99

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