Sometimes we’re so used to saying things, that we just aren’t aware of our message.

Actually, I was being kind . . .

Sometimes we’ve littered our message with things that humans don’t say! Kind of like when Dr Evil said “That’s not the kind of thing one dude says to another dude!”

In some ways, I’m talking about “marketing speak” when we say used and abused crap like “full service” “one source” “end to end”

I’m talking about the ridiculous “third person speak” many embrace when writing their LinkedIn profiles example “Paul has trained” Imagine me walking over to you and saying that? You’d have to think I was high!

I’m talking about horrible, force fed scripts some inside sales person has to spew and meanwhile, they’re uncomfortable.

Wanna know why?

Because people don’t talk that way!

I see it with certain professions where they feel a need to riddle their presentations with technical, jargony and almost clinical stuff!

That’s why you need . . .

The “Kitchen Table” Test

Take a look at ALL of your messaging and then ask yourself . . .

Is this something I’d actually say to someone if we were sitting at the kitchen table having a conversation?

Some things sound great in a board room or in a marketing discussion and even a sales meeting.

Then the reality check has to come when you realize . . .

People don’t talk that way!

Let’s stop with the charade and be who we actually are and not what marketing or even our industry has told us we should be.

Today, you are cordially invited to take all your messaging and have a little heart to heart . . .

At the kitchen table!

I’d like to hear your thoughts . . .

Do you agree, disagree, or have something to add to this crazy notion of a “Kitchen Table” test? Please scroll down and weigh in with your thoughts!

FYI . . .

Early registration is about to begin for our next online sales course. Please click here for more info and then email me if you’d like to be on the waiting list for our next course! paul@yoursalesplaybook.com