Paul Castain's Blog

A Dumb Reason For You To Get Your Ass Kicked

Posted February 20, 2014

Right now, someone is eating your lunch!

They are taking your opportunities and when you hear why, it’s going to upset you.

They aren’t taking your business because they offer something better, in fact, in most cases they aren’t.

They aren’t taking your business because they have more experience than you or because they represent a company that’s been around longer.

I bet you they aren’t taking your business because they’re cheaper.

They’re not even taking your business because they spend millions of dollars in advertising.

They kick your ass because your prospects are more familiar with them, than they are with you!

They’re familiar with them because they consistently and relentlessly show up!

They show up by calling regularly instead of whenever they have time.

They show up with regular emails and resources.

They show up with handwritten cards, notes and numerous forms of snail mail.

They show up on the social networks.

They show up with awesome content.

They show up at networking events.

Some of them show up with creative things that make them more memorable to their prospects.

I see it all the time folks.

People who are basically “wanna be” “no talent” types . . .

who win business anyway . . .

Simply by default because YOU never showed up!

Actually, that isn’t entirely true. If you’re like most people, you do show up but sporadically instead of consistently. Please say “AMEN” after that one because that’s a prayer, not a strategy!

To me that’s unacceptable!

Tell me my price is too high!

Tell me you think Castain Training Systems sucks.

Tell me that my shaved head and goatee makes me look too much like Heisenburg on Breaking Bad but . . .

I’m sure as hell not going to lose because my prospects don’t know who I am.

Said another way . . .

I’m not going to lose because I was too busy making excuses NOT to show up.

If you agree with me, I want you to do two things . . .

Start scheduling REGULAR “hunting activities” and . . .

Don’t you ever, ever, EVER allow someone to take your opportunities because you were a “No Show”

FYI . . .

Enrollment for our April online sales course is now open. Click here for details.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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