Whenever I mention mailing something out to a potential client, most sales people automatically think its a topic better suited for the marketing department.
I disagree!
Let marketing handle the 50,000 piece campaign and marketing the company, your job is to market yourself (and the company) one potential client at a time.
So here are 3 simple ways to do it but they come with a warning;
Not one of these ideas represents the big, sophisticated idea you might be looking for but,
All 3 might just be ideas you miss because you’re looking for a big answer that doesn’t exist!
1) Don’t use your company envelope! Why? I don’t know, perhaps they’ll judge the piece BEFORE they open it. Imagine if I sent you something in a Castain Training Systems envelope. You might find yourself saying “Training? We don’t need no stinkin training!” and then you promptly sh*t can my letter, Instead, use either a plain white envelope or if you want to kick it up a notch, go out and buy some cobalt blue envelopes so it looks like a personal greeting card.
2) Hand address that bad boy and don’t use labels. We want this to have a personal feel to it and we don’t want this to resemble anything that even smells like it went out to a kazillion people. When you write the return address, just use your last name and NOT your company name and while you’re at it, don’t even think of running this through the meter! Use a stamp.
3) Include some kind of handwritten note within the mailing piece itself. We all know that handwritten notes are powerful and some of you even give the old “I know that” eye roll and yet you don’t do it. Please change that right now! If your mailing piece has room on the piece itself, write your note there. If it doesn’t, then slap a post it note on it and go to work.
Needless to say this approach is going to be really impractical if you need to send out 10,000 of these but a few here and there can really make a difference!
If anyone would like to see one of my mailing pieces in action, email me your name, company name and address and I’ll get one out to you with a handwritten message! paul@yoursalesplaybook.com
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