Paul Castain's Blog

Change Your Messaging

Posted November 24, 2014

Every email, call, letter etc can’t always be about securing an appointment or simply buying from you.

You need to change up those messages.

So instead of writing this week off as unproductive or doing something really lame like spending the next 3 days doing “admin” stuff, how about;

Calling potential clients/clients and people in your network to wish them a “Happy Thanksgiving”?

Sending out some kind of holiday email

Stopping by with some cookies or candy and a personal “Happy Thanksgiving”

Here’s the thing . . .

If your message is always “I’d like to set an appointment” or “I’d like for you to buy something from me” you might just be conditioning your potential client to keep blowing off your efforts!

There are obviously other ways to change your messaging by what if we actually leveraged a holiday instead of pissing and moaning about them?

Cheers!

This Is How You ROCK A Cold Call!

Join us Tuesday, December 9th at 11:30 am EST as we discuss over 30 ideas to help you use the phone more effectively!

Here’s what I’m going to share . . .

  • 7 “Warm Ups” to get you into your “zone” faster
  • 3 ways to conquer call reluctance
  • How to research a potential client better than you competitors
  • How to find “triggers” that will dramatically increase the recipient’s interest level
  • How to craft a more compelling message without using a script
  • How to cut off objections BEFORE they occur
  • 3 ways to handle objections when they do occur (and responses to typical objections)
  • How to ask for access to a higher level decision maker without insulting your contact
  • 4 types of voicemails that will set you apart

For more information, pricing and to reserve your spot . . . Click HERE!

Paul Castain
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