I passed an interesting billboard the other day that really made me think about what to do when you’re the small company in a sea of giants.
The billboard was for a restaurant and the headline read . . .
“Under A Billion Served!”
Quite frankly, I thought it was downright brilliant because they worked with what they had with grace and a side order of humor.
And when “size doesn’t matter” a company’s rank within an industry certainly does; unless you flaunt it like Avis did!
Sometimes we’re so busy being the underdog that we miss an opportunity to actually leverage it!
Thoughts?
I’m Announcing Something Really Cool Later Today!
Watch your inbox later today for details on something everyone’s been asking for so I figured it was time to offer it!
Oh, and you might want to mark your calendars for Tuesday, February 24th at 11:30 am EST but there, I’ve gone and said too much 🙂
Details later today!
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