Paul Castain's Blog

Two Typical (And Boring) Sales Messages

Posted February 5, 2015

boring messaging

Whether you go back through your sent messages or you tape your end of your phone calls,you’ll probably hear 2 very typical messages.

  1. “I want to sell you something”
  2. “I’d like to make an appointment with you so I can sell you something”

Actually, there’s probably 3 if we count “I’m calling to check in” but I digress!

When your message always takes on the vibe of wanting to sell somebody something, you are conditioning them to lose interest in taking your call, listening to your voicemail in it’s entirety, reading your email etc.

You need to change up your messaging.

You could send along a no strings attached resource

Invite them to something useful

Offer an idea

Send along birthday wishes

Congratulate them on a promotion, new contract, expansion, work anniversary

Play matchmaker and introduce them to someone they should know

Invite them to “like” your Facebook fan page

Offer up some info about their competitor (obviously, you wouldn’t do this if you were doing work for their competitor)

There’s no shortage of things you could say to break the typical mold of “I want to sell you something” or “I’d like to make an appointment with you to sell you something”.

What else could you add to this list?

And don’t get me wrong, the point of all this isn’t to forever beat around the bush, it’s to keep them interested enough to allow you to “court” them.

Thoughts?

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In fact, most sales reps would rather call someone cold, than ask a client to refer them.

On February 24th at 11:30 am EST I’m going to be sharing . . .

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Paul Castain
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