Paul Castain's Blog

You're Getting Disregarded Because You're No Different!

Posted September 22, 2015

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Have you ever been asked “What’s the difference between your company and your competitors?”

How about “What’s the difference between your widget and the others?”

Even if you’re not being asked those questions, you do know that your prospect is pondering them, right?

Those questions aren’t reserved for once you “get in front of them” . . .

They think about them the moment you approach them.

That’s why you need to demonstrate your DIFFERENCE every step of the way, especially as you approach them!

Come to the party with the same sh*tty message, via the same tired form of outreach, and you’ve conditioned them to disregard you!

Why? Because you’re no different than every other “Me too” sales rep!

For the last few months, I’ve offered you numerous ways to change up your messaging as well as several different types of touches you should be utilizing.

I’ve had several people write guest posts and even interviewed someone who is using his creativity to get in front of more opportunities.

Tomorrow, we begin Phase 2 in my efforts to help you become the sales ROCK star you deserve to be!

We’re going to be talking about different places you should be hunting that most of you miss entirely.

We’re going to be talking about a huge laundry list of things that increase the probability of closing a deal by 400%.

We’re going to explore how you can create a message that keeps the recipient listening and hungry for more!

I’m going to share how you can use multiple forms of outreach from email, to phone, to social networks, networking events, direct mail, FedEx, drop ins, drop offs, referrals, video, creative approaches to capture the attention of someone who thinks you’re no different than all other the other people trying to get in the door!

And we’re going to explore how you can put it all together, into an effective communication map (complete with templates) so you can dominate in your space!

I’ll be sharing actual examples of how your peers are crushing it and I’m going to take you backstage and show you how I’ve been able to grow my business . . .

While going up against bigger companies, who are charging less and as a bonus;

How I manage to do all this with more competitors than most of you could ever have!

Aside from the sessions, you can count on recaps, recordings, templates, free eBooks and you’ll have email access to me during our entire time together!

Sadly, many of you get caught up in the old . . .

If you always do, what you’ve always done, you’ll always get, what you’ve always gotten

And it’s a real bitch because your old habits are limiting you!

I’m hoping that today is the day you change all that and (at the risk of being pushy) it really needs to be today because registration ends today.

Click HERE to learn more and to secure your spot but before you go, let me ask you;

If people buy difference, how do you expect to present that difference if you can’t even get to first base?

 

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Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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