The phone and I have had a bit of a “love/hate” relationship for a while now!
I still remember my very first cold call where I was so nervous, my voice cracked like some pre pubescent kid asking the hot chick to the dance.
Needless to say, Uncle Paul didn’t get the girl that day.
I have been hung up on more times than I care to complain about and I’ve woven many fine tapestries of profanity after encountering people who may have been possessed by the devil.
I can also point to deals that were won because I had the balls to call Fortune 500’s and not relent until they heard me out but . . .
I really wish that I grasped something in my early years that I completely own right now;
The “cold” part of the cold call is totally unnecessary
There are ways to hunt for new business that, when applied to the phone, totally remove the cold part and as a bonus, keep you motivated enough to stick with the phone!
The problem is that most people either think they have it all figured out and don’t need to learn better ways or they kid themselves into thinking . . .
“I’ll just make more phone calls!”
Please know that there is a better way!
We have a brand new online course called Paul Castain’s Prospect Like A Pro complete with a really cool $100 early registration savings and a FREE, one on one coaching session with yours truly.
I’ve even created 3 scheduling options for those of you who feel you don’t have time to get smarter with the phone.
So I’ve eliminated the money obstacle by offering an aggressive discount
I’ve eliminated the “no time” obstacle and . . .
I’ve created a program around content that 1,000 sales reps flagged as critical in a recent survey I conducted.
Here’s What I’d Like For You To Do
First, don’t pretend like I’m talking to someone else today. I’m talking directly to YOU because, quite frankly, your phone work could probably use quite a bit of love!
Click HERE to check out the program and then . . .
Make a decision and TAKE ACTION!











































































































































































