I was speaking with one of my coaching clients the other day and she told me about a project where she is competing against a few other companies.

When one of her competitors was told that they were out of the running, they responded by slashing their price by over 50%. Yep, the big Five Zero.

This is just wrong on so many levels and yet it is also very telling.

Its wrong because it sends a message of “Prior to you telling me ‘No’ I was overcharging you”

It also sends a message of “we’re desperate and hard up”.

It conditions your prospect to push back on you once they become your client! I mean, did you really think this was going to be an isolated incident?

It’s also your cue to run like hell if your prospect would seriously consider this when you . . .

Were Decent Enough To Have Given Your Best Price . . . The First Time!

So not only are you dealing with a cheap pr*ck, you’re dealing with someone who most probably, wouldn’t be an ethical fit for you and your company!

What say you . . .

Is this an approach that actually isn’t bad and we should consider or is it something that you wouldn’t touch with a 10 foot pole?

Please weigh in with your thoughts!

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I help sales reps, sales leaders and business owners sell more. To learn how, click HERE. For speaking availability and rates, email me  paul@yoursalesplaybook.com