Paul Castain's Blog

One Really Obvious Thing You Should Never Ask During A Cold Call

Posted November 7, 2015

thumbs down dude

As a business owner, I receive a ton of cold calls which as fate would have it, supplies me with an endless amount of leads because I happen to teach reps how to make better calls!

There’s one thing that, to me, is an instant knockout punch and I wanted to make sure that you NEVER do this!

Many reps are asking low value questions like “So what is it that Castain Training Systems does?” or a variation of that idiotic question.

The minute they ask that question, I’ve labeled them as “lazy” because if they had taken a 3 minute trip to the internet, they’d know, quite clearly what we do! That and the fact that the name of my company has “training” in the title.

When you ask a low value question like this, you’ve helped the person at the other end of the phone conclude that you aren’t worthy of their time . . .

Because they, obviously weren’t worthy of your time. I mean, that’s a fair trade, right?

The perception is now one where if you couldn’t put in the effort during the “courtship”, why would they believe you’d do it during the marriage?

Plus, who the hell has the time to be interrupted from what they were doing (You do realize they were doing something else when you called, right?”) to answer a stupid question, that YOU should have already known the answer to?

This might seem obvious to you but then again, why do so many people do this?

This is just one example of low value questions reps are asking that puts the proverbial “nail in the coffin” when they approach potential clients.

There are several others you need to be aware of too!

I’ll be talking about the rest of the low value questions and more importantly, how you can engage a prospect with HIGH VALUE QUESTIONS during our Prospect Like A Pro course in December!

Have you checked it out yet?

Click HERE to have a look and to save $200 during our early registration promo. Oh,  and you better do it soon because we begin charging full price this Monday!

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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