Paul Castain's Blog

The First 9 Seconds Of A Cold Call Will Make Or Break It

Posted November 15, 2015

9 seconds will make or break your call

Imagine, if you will, being the person you typically call, to try and set up an appointment with.

Think about all the things you would be responsible for and then imagine the amount of interruptions you would face in any given day.

Then continue to imagine, a phone call (one of many that day) interrupting what you were doing.

How quickly would you make a judgment, as to whether or not there was any value in your continuing with it, versus getting back to whatever you were doing before the call?

I’d like for you to understand that since the average attention span of the human race is now 9 seconds;

What you say, in the first 9 seconds of a cold call, will either capture a prospect’s attention, or lose it fast enough for your call to begin a downward spiral

So take a look at what you’re saying and even how you’re saying it and consider modifying your message to maximize that first 9 seconds.

If you can get beyond the first 9 seconds, you can buy more time depending on how compelling your opening statement is.

And there’s an absolutely, all caps HUGE mistake most reps make during the first 9 seconds of their phone calls.

While you could easily argue that asking someone how they’re doing after the greeting is a mistake (and possibly a poor use of the first 9 seconds), there’s actually something that’s a silent killer.

When I teach my coaching clients and class participants what it is, jaws drop and many a “holy sh*t” is muttered.

If you’d like to learn what it is (and an alternative approach to use that dramatically changes the trajectory of your calls) then you’re going to want to join us, starting December 9th, right on your computer screen!

Here’s What You’ll Gain By Joining Us . . .

  • How To Triple The Amount Of Referrals You’re Getting And Get More Warm Introductions
  • How To Find Buyers Who Are 400% More Likely To Buy NOW
  • 6 Places To Look For Business That You’re Missing Right Now
  • How To Create A Communication Plan That Gets Your Prospect’s Attention
  • How To Replace “Gatekeepers” With Willing Assistants
  • How To Create A More Compelling/Objection Resistant Opening Statement
  • How To Engage Your Prospect In A Conversation Instead Of A “Pitch”
  • How To Handle Typical Objections To Get MORE Appointments

For more information, Click HERE

For special pricing on 2 or more participants, click HERE to contact me!

click here to learn more about Castain's program

 

Paul Castain
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