There’s an old sales adage that goes something like “People buy you before they buy the product”

If you’re lucky enough to have a marketing department, their job is to market the company and the product.

If you’re really lucky, you’ll have someone or a team of people who do that really well but; their job ISN’T to market YOU!

That’s your job and quite frankly, YOU are the only one uniquely qualified for that job.

For most sales reps, this is a really scary thought and quite frankly, I was really scared when I had my awakening back in 2008.

Here are a few questions that will help you begin the process

1. What makes YOU uniquely YOU?
2. What do you want to be known for?
3. What would you like people to say about you behind your back.
4. People buy difference, what’s YOUR difference? Note: Not the company’s difference or the product’s difference, YOUR difference!
5. So what? Can your answer to #4 pass the “So what?” test. In other words, if anyone can answer “So what?” to what you believe is your difference . . . it probably isn’t marketable difference.

Once you answer these questions, you need to understand something about how people judge you;

Whatever you say, whatever behaviors you embrace, repeatedly, consistently, over time, become associated with YOU. Repetition, therefore, is the mother of brand

So if I want you to see me as a really competent sales coach and trainer, then I need to demonstrate my expertise to you consistently and repeatedly.

I can do that through this blog

I can do that via my social networking status updates

I can do that when we speak on the phone or when we email each other

I can publish a brief post on LinkedIn Publisher

I can create a brief video

I can create a helpful guide educating you on how to hire a sales coach

I can email a no strings attached idea or resource to you

There are actually tons of things that you and I can do to repeatedly and consistently market ourselves.

We just have to be willing to stop pointing the finger at the marketing department and get out there and get to work.

On April 14th we’ll be discussing this in great detail during our 30 Ways To Get A Potential Client’s Attention webinar.

Here’s what you’ll discover by joining us . . .

• 1 simple phrase that will capture someone’s attention whether it be in an email or by phone.
• How to dramatically increase the probability of getting through to your potential client. Did you ever wish you could get someone to pick up their phone when you call? This tactic will help!
• 2 voicemail messages that will set you apart.
• 2 psychological tactics that will compel people to respond to you (without positioning yourself as a jerk)
• 2 email subject lines that will get a potential client’s attention.
• 2 different ways of reaching out to a potential client that 99.9% of your competitors aren’t doing.
• 4 things you can do via your social network to get more appointments with decision makers.
• 3 things you can do at your next networking event to stand out.
• How to use “Communication Mapping” to get on the radar screen and 5 sample “Maps” to help you stand out!
• 10 examples of how your peers are using “Creative Door Openers” to set more appointments.

Click HERE or the handy/dandy banner below to learn more and to reserve your seat today.