Paul Castain's Blog

An Email Template To Use When A Prospect Goes Silent

Posted August 20, 2016

It was almost 5 years ago that I was considering a specific CRM for my business.

I had a nice chat with the sale rep.

Exchanged a few emails and then . . .

I went “M.I.A.”!

I got caught up in a few things, and this was no longer a priority . . . at that moment.

The rep kept calling, emailing etc and I was basically an ass because I didn’t respond.

I didn’t do it intentionally, I just got caught up.

She didn’t get aggressive or annoyed with me.

She didn’t threaten to “close the file” (hate that one by the way) To me, that’s about as effective as saying “I know you are, but what am I” after someone gives you the finger.

And she didn’t pull the old “resend the email from the sent file” thing! (the non verbal equivalent of saying “Hey dickhead, how about a response?)

She did something better . . .

She sent me an email with the following subject line . . .

“How Should We Proceed Paul?” Note: I’m a big fan of using the recipient’s name in the subject line! Are you doing that?

Then she gently reminded me, about the objectives I originally shared with her, and the progress we had made.

She concluded, by asking me how we should proceed.

Short, sweet and elegant, and it made me get back to her and sign the deal!

My suggestion, would be for you, to create your own version of this, reflecting your own style.

This way, when you have those occasional prospects who disappear;

You have something that was thought out;

When you didn’t have any emotions, or ego influencing your communication.

Would You Like 10 Sales Email Templates?

I’m going to be giving everyone, who attends our How To Write Awesome Sales Emails webinar, 10 of the templates, I’ve been using to grow my business.

This is in addition to a over 50 tips and tactics.

Specifically . . .

  • 10 different types of emails, that I use, to get results in my business and for my coaching clients. Oh, and I’m also going to send you the templates. You’re welcome!
  • 12 subject line mistakes that leave your email unopened!
  • 12 subject lines that get your email read.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • A simple, 3 part, email structure, that will IMMEDIATELY position you apart from your competitors.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.

To learn more, and to reserve your spot, click HERE or the banner below!

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Paul Castain
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paul@yoursalesplaybook.com

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