It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it!
Here’s the rub . . .
Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature).
Go to your auto signature and at the end of all your contact info (I’m guessing that’s what you have there now), put a space and then;
A big, loud and F’n proud” PS”!
And that’s where the magic starts!
Use a phrase that sparks curiosity, and then mention a result, product, service, etc.
Examples :
“PS Ask me about how you can get double digit response rates on your next direct mail campaign?”
“PS Want to finish the year stronger? Click HERE?
“PS Click HERE for the perfect complement to our X-1000 series?”
“PS Paul Castain is the most awesome sales trainer. Click HERE to learn why”
There’s a lot more to this but for now, the main thing to remember, is that you need to change out your “PS” like every two weeks. If you don’t, you condition the eye (or both eyes is they have two) NOT to look there anymore.
Her’es the coolest part . . .
You basically forget that it’s there and go about your day to day.
Then, all of a sudden you get these random, replies to an email where you were talking about something else, and;
Whammo . . .You’ve been given an awesome entree into a conversation that helps you and the recipient.
If you’d like to see a real life example of a “PS”, shoot your Uncle Paul an email and say hello. I’ll reply and you can have a look for yourself.
Important Note: I intentionally left out a few key components to this tactic! Why? Because this is one of the more than 50 tactics, I’ll be sharing in our How To Write AWESOME Emails webinar next week.
Please click HERE and at least check it out.
Would love for you to join us!
